Gavin O'Malley, May 2, 2012, 10:47 AM
Twitter Relaunches 'Discover' TabPC Mag

In an effort to present more relevant news stories, Twitter has relaunched its "Discover" tab with direct input from users’ personal networks. “Google News, meet Twitter News,” PCMag remarks.

“Twitter's ‘Discover’ tab was a big part of the major redesign that the service undertook back in December,” The Verge recalls. “Now Twitter has made some changes to tailor it more to specific users.”

Indeed, "this update is part of our ongoing development of Discover,” Satya Patel, vice president of product for Twitter, explained in a blog post. “We will continue to work to make discovery on Twitter a magical experience that brings you instantly closer to the information that matters most to you.”

“Magical” or not, “as a platform with its own language, idiosyncrasies and methods of browsing, it’s difficult for the average newcomer to get used to [Twitter’s] ecosystem and find new sources of content,” according to AllThingsD.

“That’s one of the problems with Twitter,” GigaOm writes. “So much happens in the flood of tweets, and there are limited ways of understanding how it all fits together. Users can also reply, retweet or favorite tweets, or add their own commentary on a story from the new Discover Tab.”

“The Discover tab updates will likely go unnoticed by most users as they’re more algorithmic than cosmetic,” writes VentureBeat. “But if Twitter can use this tab to do a better job at presenting stories people want to see, the improvements could go along way to hooking new users and getting passive Twitterers to engage more on the information network.”

Regarding the real-time nature of the Discover tab, “Twitter’s efforts in this area represent a real point of competition for Google,” writes WebProNews. “Not that Twitter and Google are competing on search in general, but Google’s greatest threat is users’ decreased reliance on it for various search tasks.”

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  • Gavin O'Malley, May 2, 2012, 11:06 AM
  • Marketers Not Sold On FacebookThe Wall Street Journal Despite the immense popularity of Facebook among consumers, some marketers still question the network’s effectiveness as an ad platform. "The question which Facebook and many of the social media sites ask is: 'What are we getting for our dollars?'" Michael Sprague, vice president of marketing at Kia Motors Corp.'s North American division, tells The Wall Street Journal. In the face of such concerns, the automaker still plans to increase its ad spending on the site. Yet, Sprague admits that he isn’t entirely sure how many Facebook users see Kia ads, “and does that ultimately lead to a new vehicle sale?" As WSJ notes, “The concerns from Kia and other advertisers underscore the difficulties of measuring results of nascent-forms of social-media advertising.” By contrast, Google and Yahoo specialize in display and search ads, which are highly measurable, and, albeit after years of fear and confusion, have been quite familiar to most marketers. “Facebook also offers image and text-based ads, but it pushes new methods that haven't been fully tested,” WSJ adds. Meanwhile, the concerns are taking on new significance as bankers and prospective investors decide how to value Facebook for an initial public offering planned for May 18.   Read the whole story...
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