Monday, December 3, 2012
Gavin O'Malley, December 3, 2012, 11:47 AM
News Corp Shutters 'The Daily' AppAll Things D

Perhaps ahead of its time, The Daily is calling it quits after less than two years of operation. Where did News Corp.’s iPad-based newspaper go wrong?

“Our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term,” News Corp. head Rupert Murdoch explained in a press release.

“The app was initially hampered by technical problems, but the Daily’s key issue was a conceptual one,” according to AllThingsD’s Peter Kafka.

“Given the amount of free news available online, persuading people to subscribe to an iPad-only publication was always going to be a hard sell,” writes The Wall Street Journal’s Digits blog (without a hint of irony).

“The Daily was, fundamentally, a bad idea from the start,” writes Gawker. “It chose to limit its audience mainly to iPad owners, eschewing the wider Internet … Its huge budget and lack of a cohesive news identity did not help matters.”

“The fact that [News Corp.] put all its eggs in the tablet basket with no Web-based edition was always going to limit its uptake,” The Next Web reasons.

More broadly, “The Daily's closure underscores the difficulties related to launching a fully realized news alternative to major, traditional publishers, even with the backing of a company like News Corp.,” CNet writes.

Indeed, “what the closure represents is a recognition that it is hard to launch a new news brand with an old model, even on a brand new, sexy device that is nevertheless still on a very attractive growth curve,” paidContent seconds.


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  • Gavin O'Malley, December 3, 2012, 12:12 PM
  • Is Facebook Buying Whatsapp? Strengthening its mobile hand, Facebook is reportedly in acquisition talks with Whatsapp -- an ad-free, paid multiplatform mobile messaging app. “As mobile becomes the most bloody battleground in the Internet’s game of thrones, you can see how such a deal could make sense,” TechCrunch writes. “For starters, it would be another way for Facebook to continue extending its touchpoints with mobile consumer.”

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  • Elections, Celebrity Steer Searches In 2012 ‘Tis the season to sit back and reflect on what we searched for, this year. “The U.S. presidential election became the most-searched item and Kim Kardashian was the most-searched person on Yahoo in a year when online searches were dominated by big news stories and pop culture obsessions,” Reuters reports, citing Yahoo data. Not surprisingly, the search term "election" topped the list of searches,  while the term "political polls" ranked eighth among Yahoo’s top ten search’s of the year.

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  • Yahoo Messenger Getting Gutted Under the direction of CEO Marissa Mayer, Yahoo Messenger is undergoing a major transformation. Several features, including Public Chat Rooms, Pingbox and Windows Live Messenger interoperability, are set to expire this month. Yahoo is also expected to stop offering VoIP features, including Yahoo Voice Phone In and Phone Out, early next year. As a whole, “Yahoo is indeed in a period of great flux,” ZDNet notes.

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