Friday, October 7, 2011
  • Laurie Sullivan, October 7, 2011, 12:18 PM
  • What Makes An Effective Home Page?KISSmetrics

    Think of a Web site's home page or the campaign's landing page as the first glance of a business person that you are thinking about making a transaction with. Put out the welcome mat and organize the content to make a good first impression. Generally, the home page is the first page the site visitor encounters. Keen Richmond identifies qualities that compose an effective home page.Read the whole story...

  • SEO: Checking The List TwiceSEOmozBlog

    Rand Fishkin serves up specific strategies to target local search engine results pages and tips for ranking in local results. The seven-part checklist for local SEO best practices includes insights on auditing the site's usability and accessibility and content; reviewing reviews on the site and responding to them as needed; and doing competitive research to keep up on the competition's strategy.Read the whole story...

  • Paid-Search Ad Copy BasicsPPC Hero

    Bryan Watson runs through the basics for writing paid-search ad copy based on requests from readers and a survey. He suggests starting by identifying relevant keywords in ad groups and mining the data compiled from the last couple of weeks or months to find those that produce the most traffic. Aside from walking through the basics, he provides a few important reminders -- for example, don't forget the headline appears in bold and will generally produce the most attention; be aware that the description line is 70 characters, so forget writing and posting a book or poetry; and be concise, ...Read the whole story...