• Laurie Petersen, Aug 20, 2007, 12:45 PM
  • The Man SEOs Love To Hate Fast Company

    Serial entrepreneur Jason Calcanis, who likes to position himself as the arch-nemesis of search engine optimizers, is profiled by Adam Penenberg this month in a piece that traces the genesis of his new human-powered search engine Mahalo.

    Calcanis is the founder of Silicon Alley Reporter and then Weblogs, Inc., which he sold to AOL for $25 million. He drew inspiration for Mahalo from his wife, who had put together a short email for friends and family with links to places to stay and things to do in Kauai, Hawaii, where they had their wedding. Calcanis wondered why search results couldn't ...Read the whole story...

  • What Is Wenda Doing In China?Google Blogoscoped

    No, not THAT Wenda. Wenda (as in wen da, meaning "ask and answer" in Chinese) is a new Q&A site in China powered by Google, in cooperation with Tianya.cn, a popular net forum in China, blogs report. It's reusing the same framework with which Google already launched a free Russian Q&A site recently. This would be Google's first .cn site accepting user registrations, but the site is using Tianya's ICP instead. The Internet Content Provider number is a badge handed out by the Chinese government to mark self-censorship conformant, legally operating .cn sites, meaning you can't use a Google account ...Read the whole story...

  • Why American Airlines' Google Suit Won't FlyTechnology & Marketing Law Blog

    Law professor Eric Goldman points out that American Airlines is the first big brand marketer to sue Google for keyword-triggered ads. Still, he thinks the lawsuit filed last week is a mistake because the time and money the airline giant could spend to litigate is likely to outweigh money lost to "diverted" customers -- on top of a perceived attempt to reduce consumer option. Goldman is skeptical that AA can win, based on previous litigation in this area. His blog also carries the full AA complaint.Read the whole story...

  • Are Search Ads A Waste Of Money?Adweek

    Put aside the issue of possible self-interest. Microsoft's Atlas has released new research to suggest that paying top dollar for high ad placement of branded keywords on search results pages (such as Google's) is a waste, because it's really a "glorified Yellow Pages listing." Atlas estimates listings tied to branded keywords eat up about half of search budgets. But most consumers who see them were on their way to those sites anyway.

    To reach its conclusion, Atlas studied 30 search ad campaigns reaching 120,000 users of Google, Yahoo and Microsoft. Nearly half the clicks on these ads came from ...Read the whole story...

  • Offline Channels Drive Online SearchMarketing Pilgrim

    A new Online Search Behavior Study commissioned by search marketing firm iProspect revealed that 67% of searchers are driven online by offline channels, and 39% of offline-influenced searchers will go online to make a purchase.

    The Jupiter Research study was conducted in June 2007 using an online consumer panel of 2,322. They were asked about behaviors and attitudes as they relate to games, digital imaging, portable devices and service bundles. "Imagine what that number [of targeted searchers] would be if marketers actually made it easy for them [to find marketers' Web sites]," said iProspect President Robert Murray.Read the whole story...