• Laurie Petersen, Aug 22, 2007, 12:30 PM
  • How to Benchmark A CampaignSearch Marketing Standard

    Hallie Janssen covers a session from SES: San Jose detailing how to establish benchmarks for your site. She lays out step-by-step the ways to determine how visible the site is, how effectively it's reaching the target audience, and the ROI delivered.

    Learn how to figure out your competitors' keyword bid strategy, and more. It's all in here.Read the whole story...

  • When And How To Work With A Search AgencySearch Engine Land

    While the ideal for in-house search marketing is to perform all tasks related to search marketing internally, sometimes it's necessary to get help from the outside, says Simon Heseltine.

    Heseltine outlines just when it makes sense to go outside, and offers guidelines for making the relationship work. Paramount is an honest discussion of expectations to establish the right level of trust.Read the whole story...

  • Two Cents On MahaloSkrentablog

    Blogger Rich Skrenta offers an analysis of Jason Calcanis' human-powered search engine. If Mahalo doesn't get SEO traffic from Google searchers, he says, it will have to morph into something else. In the past a site like Looksmart that had lots of editorial-generated directory content could sell that to other portals. But content is now commoditized, so Skrenta doubts there is big licensing revenue in Mahalo's future.

    Skrenta then gives a detailed list of recommended modifications, of value to anyone in the space. Lots of good give-and-take at the end of this one, including some back-and-forth with Calcanis.Read the whole story...

  • Ask.com CEO Jim Lanzone At SESOnline Marketing Blog

    During his keynote Q&A at SES: San Jose, Ask.com CEO Jim Lanzone said Ask3D is just the first of a series of changes planned for the next 12 months. On the list is a project designed to make data fresher and better, getting it up to the levels that will give searchers much better results.Read the whole story...

  • What YouTube Ads Will Add To Google's Bottom LineSilicon Alley Insider

    Henry Blodget offers a detailed analysis of the revenue contribution from the video ads on YouTube that Google announced on Tuesday. His most aggressive forecasts range from a $450 million contribution to $13 billion. (Read the blog for all the variables put against these numbers.)

    YouTube's revenue won't likely be material to Google for at least a year or two and possibly more, Blodget says. What's more, the impact on the bottom line will probably be even less pronounced, he says, because serving a video ad, even for Google, is far more expensive than serving a text link. At a ...Read the whole story...