Thursday, August 23, 2007
  • Laurie Petersen, August 23, 2007, 12:30 PM
  • Common SEO Mistakes Made By BloggersSearch Engine Land

    Netconcepts' Stephan Spencer lays out in detail the 12 common mistakes that even the top SEOs make in terms of their blog optimization. Then he explains how to alleviate them. The list starts with allowing tags to be auto-generated and ends with using suboptimal anchor text when linking internally.Read the whole story...

  • The Debate Over Paid LinksSEOmoz

    Here's coverage of a paid links panel entitled "Are Paid Links Evil?" from SES San Jose that included OMMA magazine columnist Todd Friesen of Range Online Media.

    During the panel, Google's Search Quality Engineer Matt Cutts noted that in the offline world, the FCC demands disclosure of all paid marketing activities. In his opinion, when that carries over to the Web, it must include disclosure for both humans and machines -- and he explained just how he thinks this should be done.Read the whole story...

  • Google Issues A Wait-and-See On New FormulaInsideAdWords

    Google's official blog announces that its change in formula is now live -- the one that considers an ad's maximum CPC rather than its actual CPC when determining ranking. "Since announcing this improvement to the top ad placement formula, we've received lots of questions from advertisers who are curious about how their accounts may be affected. Advertisers with ads in or near a top spot may begin to see a change in the average number of clicks these ads receive, and also in their CPCs," the blog reads. "The degree to which your clicks and CPCs may be impacted will ...Read the whole story...

  • Microsoft's Tafiti: Interesting But ImmatureIT Week Labs Blog

    Martin Veitch takes a look at Microsoft's experimental Tafiti search engine, which requires the company's Silverlight cross-platform, a cross-brower plug-in intended for rich media applications. He finds the interface interesting with its virtual index card, carousel for search types, and ability to store results.

    But Veitch's basic assessment, after speaking with other experts, is that the engine serves primarily as "eye candy" and a showcase for the Silverlight technology. Its biggest drawback is a reliance on Microsoft's Live Search, which he said yields largely relevant results, but not as good as those found elsewhere.Read the whole story...

  • Google's Marissa Mayer On 'The Holy Grail'CNet News Blog

    During her keynote at SES San Jose, Marissa Mayer, Google's vice president of search product and user experience, deemed cost per action (or CPA) "the Holy Grail." She said Google is making moves toward CPA as a more ideal auction-based pricing model, but that's still a long way away.

    CPA means that someone pays when a user completes a more involved transaction. So in the case of an airline, the company pays every time a user clicks on its ad and purchases a plane ticket. Only when both deeds are done does the airline pay, but it will most ...Read the whole story...