• Tameka Kee, Aug 24, 2007, 3:00 PM
  • Beware Of 'Black Hat' SEO ExpertsCMS Wire

    Rick Sloboda gives Web publishers a crash course in how to not get taken advantage of by so-called "snake oil" SEO sellers. The article gives pointers on some common "black hat" SEO tactics and tips on how to evaluate an SEO firm's sales pitch.Read the whole story...

  • UK Search Spending To Jump 58%MediaBuyerPlanner

    UK search marketing spending will top £2 billion (or more than $4 billion U.S.) this year, a 58% jump from 2006, according to a report by E-consultancy. MarketingCharts digs a bit deeper into the report, breaking down the split between paid and organic search spending, as well as the forecast for future market growth.Read the whole story...

  • Thumbs Up For New Video Search EngineWebware

    Rafe Needleman gives an in-depth overview of Vtap, a new mobile video search application soon to be released by tech firm Veveo. He found that the app returned "more good hits than any other engine I used" -- regardless of platform.

    Unlike other video search engines like Blinkx and Truveo, Vtap is only accessible through a mobile Web browser, and the service doesn't crawl the actual video or audio content to create its search index. Instead, it uses the tags and text on the page (metadata) where the file is hosted to generate search results. Veveo is set to launch ...Read the whole story...

  • How Microsoft Can Get Better At SearchMarketing Pilgrim

    Paul Bennett analyzes the July U.S. Search Market Share data report from Hitwise, focusing on some steps Microsoft can take to beef up its search offering, as the company gave up 3% of market share year-over-year -- directly to Google.

    Bennett discusses how an oft-rumored merger between Microsoft and Yahoo would have to be structured to make any impact on Google's search domination (as the two combined would still only have half of Google's market share), as well as what Satya Nadella, Microsoft's corporate vice president, has said about "reconceptualizing" the MSN search interface to gain users.Read the whole story...

  • First Feedback On AdWords' Top Placement FormulaSearch Engine Roundtable

    Two weeks ago Google announced it was changing the method used to determine which AdWords ads would take the top spot above natural search results -- and the change is now in effect. Search Engine Roundtable scoured Webmaster forums and blogs for preliminary responses to the search giant's tactic, with some users already seeing a downward trend in their number of top-ranked ads.

    Instead of using a mix of an ad's Quality Score and the average CPC to choose which ad gets top placement, Google now factors the maximum CPC into the equation. Some advertisers questioned whether this was ...Read the whole story...