Tuesday, August 28, 2007
  • Tameka Kee, August 28, 2007, 1:00 PM
  • Automotive SEO: Sometimes A StealPromotionWorld

    J.D. Rucker discusses the challenges search marketers face in crafting effective campaigns for automotive clients, from the sheer volume of dealership competitors, to the often techno-phobic mentalities of the business owners themselves. He debunks four common myths that SEO pros on the dark side might use to take advantage of the auto industry's seeming naiveté.Read the whole story...

  • Use Of SEM Metrics Tied To Total Sales Rising Web Site Host Directory

    A joint study between Jupiter Research and iProspect found that 50% of search marketers have their performance rating tied to total sales metrics, up 16% from 2005. In contrast, 86% of SEM pros said that agencies used search metrics as the primary gauge of their performance (up 19% from two years ago).

    Analysts at Jupiter are predicting the trend of sales and other true business-results-based SEM performance measurement to continue to rise, as more advertisers begin to understand the direct correlation between consumer search activity and retail sales.Read the whole story...

  • Search Marketers: Walk The Talk Or Shut UpDM News

    Did-It's Dave Pasternack takes SEM firms to task in this article, arguing that during the pitching stage, most search marketing agencies wax poetic about their technology and their successes - not about how they'll use their expertise to deliver concrete results for the client.

    Pasternack cites a new study by UK-based Intelligent Business Group, a report that surveyed 150 top level U.S. marketing execs -- revealing that some 61% of them believed that the agencies pitching to them had done no research at all on the core issues the company was facing.

    While Pasternack does fault the ...Read the whole story...

  • Six Degrees Of Image OptimizationSearch Engine Land

    SEO pros have said that using a "holistic approach" to optimizing a site's entire inventory -- from text, to images and video -- is the best way to take advantage of the fact that the major search engines are blending more than just documents into their search results.

    This post, by SEM Elliance, lays out an easy six steps the average site owner can take to make sure that his images get indexed for maximum visibility -- from providing appropriate keyword tags to quality supporting text.Read the whole story...

  • Pros And Cons Of 'Nofollow' TagMarketing Pilgrim

    Jeremy Luebke gives an overview of why blog Webmasters may choose to include the "nofollow" tag in their source code, why some opt out, and why search engine optimizers aiming to use blog comment streams to build links may be barking up the wrong tree. The piece also gives detail on how Google's technology actually differentiates between blog text and user comments.Read the whole story...