• Tameka Kee, Aug 29, 2007, 3:15 PM
  • Snag Better Local Search Rankings With User Reviews Big Oak SEO Blog

    While Fortune 500 companies have the budgets to grab top paid and organic search rankings, smaller businesses can snag eyeballs with local search. Big Oak SEO's founder Shell Harris details how adding user reviews to local engines like Yelp, Citysearch and Google Maps can help SEO pros boost their small- and medium-business clients' rankings.Read the whole story...

  • Mobile Search 101: Covering The Basics InformationWeek

    In this Q&A session with David Harper, founder of mobile tech firm Winksite, columnist Stephen Wellman delves into the basics of mobile SEO, covering link strategies, analytics, carrier issues, and the similarities and differences between mobile and desktop search optimization.

    As more companies build out a mobile Web presence, ensuring that their sites rank high is key -- as an iCrossing study found that 75% of mobile searchers were unwilling to browse beyond the second page of search results.Read the whole story...

  • SEO Copywriting That Goes Beyond The Algorithm Shimon Sandler

    Shimon Sandler's piece on effective SEO copywriting is not about stuffing paragraphs full of keywords. Instead, the independent search consultant covers how to increase both search rankings and user engagement by adding paragraphs (and sometimes pages) of effective content.

    For e-commerce sites especially, original content is key -- not rehashed product or brochure information. While placing keywords in the anchor text helps, site owners should also ensure that their copy is genuinely interesting, that there are links to high-ranking "authority" sites, and that the copy touts user benefits -- not just product features.Read the whole story...

  • Still More Tips For AdWords Optimization Inside Adwords

    Google's AdWords team continues its set of blog posts on how advertisers can get the most bang for their PPC buck. This segment dives further into creating the best ad text possible, moving beyond the basics (from a previous post)of proper grammar and a clear call-to-action, to deciding whether to include price information in the ad, what benchmarks and metrics to use for ad text testing, as well as the best sources for performance tracking.Read the whole story...

  • Google Shifts Into Local Gear With BMW ConnectedDrive Search Engine Journal

    Google's relationship with luxe auto maker BMW just got deeper, as the search giant will now serve info from Google Maps directly into cars equipped with the BMW ConnectedDrive driver information and comfort system.

    With a feature called In-Car Google Local Search, BMW ConnectedDrive model owners can search for and navigate to any Google Maps-listed business, and the service even has click-to-call functionality.Read the whole story...