Thursday, August 30, 2007
  • Tameka Kee, August 30, 2007, 3:30 PM
  • Enth.com Adds NFL Search For Stat Fanatics The Bill Harzer Weblog

    Sports search engine Enth.com has added NFL data to its info chest, allowing sports fans and fantasy football buffs alike to search for player and game stats, just in time for the upcoming pro-football season.

    Through Enth's partnership with Stats, Inc., a leading sports info archive, searchers have access to years of NCAA, MLB (and now NFL) statistics -- and the engine's software makes it easy to find highly specific, detailed answers to simply worded queries.Read the whole story...

  • Automatic AdWords Optimization Doesn't Make the Grade StraightUpSearch

    Google rolled out the AdWords Campaign Optimizer last month, a tool that analyzes existing keyword campaigns and suggests ways to improve performance, but StraightUpSearch blogger Matt finds that the tool falls short of its claims to help "fine tune" ad campaigns.

    The team at Oneupweb (parent company behind the StraightUpSearch blog) ran tests and found that the automated application's recommendations would have sent "a perfectly profitable campaign into a tailspin."Read the whole story...

  • Exposing Dirty PPC TricksSearchEngineWatch

    Much of the discussion about search marketing's bad reputation centers on tactics used by organic search pros. Rob Kerry dives into the logic behind some dirty paid search tricks, from gaining the ability to buy multiple ads for the same search term (by creating multiple user accounts), to directly copying a competitor's ad (effectively bumping them out of the paid search listings overall). He also poses the question of ethics, wondering whether Web pros should use these tactics, and warning that they pose the risk of getting the offending PPC account canceled.Read the whole story...

  • Tips For Combating Duplicate Content ProblemsSearch Engine Journal

    Eric Lander touches on how duplicate content and its negative impact on page ranking and link-building was a hot topic at SES San Jose, and then lists basic steps Webmasters can take to combat it.

    When other Web sites hijack text, images, and other material from a publisher -- sometimes stripping the ads, and other times exposing them to click fraud -- the time and energy spent fighting it can mushroom quickly. Lander also posts links for more in-depth duplicate content information.Read the whole story...

  • Simple Mistakes Can Botch Referral Gains For Google AdSense Partners WebProNews

    In addition to standard ad placements, Google offers AdSense publishers a referral-based revenue stream. So when a site visitor signs up to use specific products -- like an AdWords account, or the Google-enabled Firefox toolbar, for example -- the publisher gets a referral fee.

    But with some standard referral bonuses hitting the $2,000 mark, the search giant has guidelines in place that may prevent some publishers from nabbing their reward. David Utter details common publisher mistakes in this short piece, including an official response from the AdSense blog.Read the whole story...