Friday, August 31, 2007
  • Tameka Kee, August 31, 2007, 2:00 PM
  • Yahoo Adds Search Marketing Tools To Panama

    Yahoo has packed a number of new enhancements into its Search Marketing platform, aimed at helping advertisers create, compare and optimize their Panama ads more effectively.

    Marketers can group up to 20 ads and then create, manage, and compare their performance in one section. There's also a new monthly email for quality index score information, as well as a designated section in the Account Summary tab that helps advertisers see how well (or poorly) their ads are faring when it comes to Yahoo's quality index scores.Read the whole story...

  • Seasonal SEO Tips From Unexpected Source eMomsatHome

    Site managers may use multiple analytics tools to gauge their traffic and user behavior, but paying attention to the data and applying common business or life experience can often yield greater insights than software alone. Case in point, blogger Wendy Piersall of the eMomsatHome home business blog found that traffic spikes were tied to the seasonality of her postings -- and that updating the content on her page accordingly could help improve her organic search rankings.

    Piersall gives some basic tips for leveraging seasonality to gain traffic, as well as sources for analytics tools and trend analysis.Read the whole story...

  • Google Back to Slapping Webmaster Wrists Via Email Search Engine Land

    Web sites that violate Google's tech and content guidelines (through malicious tactics like cloaking text and sneaky redirects) run the risk of being removed entirely from the search giant's index. But some sites may be penalized for unintentional missteps, and Google announced that it will resume contacting Webmasters about penalties via email.

    The search giant stopped emailing these notifications back in May and set up an opt-in message center, because hacks were sending fake Google notifications as a way to scam unsuspecting Webmasters.Read the whole story...

  • Latest News Search Aggregator Enters Fray ResearchBuzz

    University of Illinois Computer Science professor Clement Yu has created, a metasearch engine for news. The homepage is decidedly lean -- with no rich media, no banner ads, and just a few Google-sponsored links -- but the engine is robust, indexing stories from some 1,800 news search engines across 200 countries.

    Blogger Tara Calishain gives an overview of the pros and cons, from the lack of arranging search results by date, to the availability of results via RSS.Read the whole story...

  • Yahoo Makes 'Universal Search' A UK Sport LocallyType

    Sports fanatics in the UK have a shiny new search interface at, as Yahoo Europe has gone live with an upgrade that bundles video, maps, and marketplace content into the search results. A search for "Beckham," for example, pulls up three news articles and four images above the fold, as well as video clips and a related searches pod on the right pane.

    Though Yahoo has already been including images and news in the results from its main U.S. search portal, the Yahoo Sport site for the UK and Ireland has a distinctly different feel -- almost ...Read the whole story...