Monday, September 17, 2007
  • Tameka Kee, September 17, 2007, 2:30 PM
  • New to SEO? Avoid These Common MistakesJennifer Slegg

    Search consultant Jennifer Slegg serves up a list of the top mistakes newcomers to SEO make -- from misusing the robots.txt file (essentially making sure that your page is NOT crawlable by any search spider), to focusing only on traffic numbers (and not engagement time). The post is a great refresher for search vets as well.Read the whole story...

  • New Google Webmaster ToolsGoogle Webmaster Central

    Google has upgraded its suite of Webmaster Tools. The biggest change is for feed publishers, as the interface will now show subscriber statistics (aggregated from services such as Google Reader, iGoogle and Orkut) in one window. The post also highlights new support for multiple languages and improved sidebar navigation.Read the whole story...

  • A Grab Bag Of Free SEO ToolsSEOposition

    Search blogger Brian Gilley lists 15 tools Webmasters can use to maximize their search efforts -- from a Rank Checker created by one of the most widely consulted search firms, to an application that tests whether all of your site's links are working correctly -- and they're all free.Read the whole story...

  • 5 Ways To Make The Most Of Comparison Shopping Engines StraightUpSearch

    For e-commerce Web sites or other properties where promoting products is key, getting listed in comparison shopping engines like Brilliant Shopper and Become.com should definitely be part of the organic search strategy. Knowledgeable shoppers often move beyond the big search engines -- preferring sites that allow them to research products, user recommendations and prices all at once.

    This post details the basics for submitting, describing and categorizing product lists for comparison shopping engines -- with a nod to the skill sets inherent to SEO and SEM.Read the whole story...

  • Warning Signs Of A Google Gadget ScamMarketing Pilgrim

    Google has been part of this year's widget craze by allowing users to embed a number of "Google-sponsored" portable applications to their Web pages, as well as their iGoogle homepage. The search giant has even launched Google Gadget Ventures -- a program that grants developers of popular widgets seed investments of up to $100,000.

    But according to Jeremy Luebke, there are some third-party gadgets that seem to have sinister motives (like stealing AdSense account information or worse). Luebke argues that even the most experienced Web users (or search pros) could be duped into giving their Google login and ...Read the whole story...