Tuesday, September 18, 2007
  • Tameka Kee, September 18, 2007, 1:15 PM
  • Google, Yahoo, IBM Challenge Microsoft's Desktop Dominance Search Engine Journal

    Google has officially changed the name of Google Docs & Spreadsheets to simply Google Docs, and also unveiled its presentation software Presently (dubbed the PowerPoint-killer by some in the blogosphere). Combined with Yahoo's recent acquisition of hosted-mail provider Zimbra, and IBM's announcement that its Lotus Symphony office software suite would now be free -- the hosted application/desktop/office landscape is now very competitive indeed. Watch out, Microsoft!Read the whole story...

  • Five Tips + Six Weeks = Increased ConversionsTropical SEO

    Driving traffic is often the focus of a Webmaster's natural and paid search efforts - but moving beyond increased page views is key if the site is e-commerce-heavy or built for lead generation. Andy Hagans lists five steps search pros can take to "triple" their site's conversion rates in about six weeks!Read the whole story...

  • Local.com Entices Mobile Searchers With ApplesDM News

    Local.com has launched a contest to boost usage of its new Local Mobile service. With the Apple a Day Giveaway, a different user will win an Apple iPhone each day for the next 30 days. The service reduces mobile searching to entering a keyword and a location -- then Local Mobile returns business listings, driving directions and even a click-to-call option.Read the whole story...

  • A Crash Course In Optimizing Video For Search AskEnquiro

    Finding videos in Ask 3D or Google Universal Search results is still the exception -- not the rule -- for most queries, and searchers using video-specific search engines like Blinkx or Pixsy may not find exactly the results they're looking for. Video search is still in a nascent stage -- as the crawlers and the users are both learning how to get it right. Webmasters can help improve video search by optimizing all video content on their site, and this piece lists tips, best practices and the rationale behind video optimization.Read the whole story...

  • Powerset: Birth Of A Natural Language Search Engine BusinessWeek

    Powerset has been in somewhat of a stealth mode since last year, with only bits and pieces of information about the "natural language" search engine showing up on blogs and tech Web sites. At yesterday's TechCrunch40 Conference, the startup officially unveiled Powerset Labs -- an online community aimed at culling tester feedback and developer insight to help build and improve the search engine before it goes public next year.

    The goal of natural search is to make the act of searching online easier by letting users ask questions as they would when speaking naturally. So instead of "Google acquisitions ...Read the whole story...