Wednesday, September 19, 2007
  • Tameka Kee, September 19, 2007, 1:31 PM
  • Baidu Continues Its Search Reign In China PC World PCWorld.com

    A study from the China IntelliConsulting Corp (CIC) found that major American-based search companies' shares in China's top cities slipped year-over-year. Both Google China and Yahoo China's shares declined -- despite Google's heavy tech and personnel investments in the space. Baidu increased its share of search by 7.6 percentage points to reach almost 70% overall.Read the whole story...

  • TouchGraph: Visually Depicting The 'Spheres of Search' Pandia

    The Pandia team reviews the TouchGraph Google Browser, a java-based Web service that piggybacks on a Google search to give users a graphic rendering of the "search clusters" on the Web that surround the term. For example, a search for "search marketing" might reveal a cluster of pages directly linked to that term in blue, then a cluster of pages linked to "search marketing firms" in green, and a cluster of pages linked to "search marketing and optimization" in red -- complete with site names, and a sidebar that lists each URL.

    While TouchGraph is not the first ...Read the whole story...

  • Using Engines For Keyword ResearchSEOmoz

    Rand Fishkin gives quick descriptions of some of the ways Webmasters can use the search engines directly (and not tools or analytics from Yahoo, Google or a third party) for competitive keyword research. But this is not a primer or post for relative SEO newcomers; it's more like a roundup of tactics for knowledgeable search pros, as Fiskin includes tips like using the "inanchor," "intitle," and "inurl" search term modifiers.Read the whole story...

  • AdWords Traffic Down? Check Your Landing Page Inside AdWordsAdWords blogspot

    One of the myriad factors that influence a site's Quality Score (and the placement of any paid search ads that link to it) for Google is the overall quality of the landing page. Seems like common sense, but the search giant thought to remind advertisers about the landing page issue in a new AdWords blog post. Sites that exist only to harvest user information (in exchange for "free gifts" or in stealth), install malware or otherwise provide a poor user experience will be penalized. And Webmasters will no longer get a heads-up when Google updates its system for checking landing ...Read the whole story...

  • Working with Wikipedia: Damage ControlMarketing Sherpa

    So the company you represent has finally gotten listed on Wikipedia -- congratulations! The online encyclopedia's links tend to rank high in natural search results -- especially from Google - so the resulting uptick in traffic is almost a given.

    But what happens when the Wikipedia entry does more harm than good (i.e. it's littered with misspellings, factual errors, or even just a lengthy section on some snafu the company made a few months ago)? This piece from Marketing Sherpa explains the nuances behind policing, maintaining, and correcting a company's Wikipedia entry -- and how to do it without ...Read the whole story...