Thursday, September 20, 2007
  • Tameka Kee, September 20, 2007, 10:15 AM
  • Optimizing For Local Search: 8 Simple StepsClickZ

    Jim Parent filed down a panel's worth of local search information (from August's SES San Jose) into eight fundamental steps Webmasters can take to boost their site's local search rankings -- including getting customers to write reviews and recommendations, as well as listing the business address more than once on the home page.Read the whole story...

  • Obstacles To Paid Search?DM News

    As more brands with billion-dollar ad budgets funnel those bucks into paid search, it gets harder for smaller, more direct marketers to maintain visibility and top placement. So where reaping the benefits of paid search was easy and affordable for some firms, PPC success has become more costly and less of a sure shot.

    Sara Holoubek recounts a conversation she had with a direct marketer at a recent mixer that threw her for a loop, as she learned about the current paid search obstacles his firm was facing, and realized how the influx of brand advertisers seems to be ...Read the whole story...

  • Yahoo Snags Business.com's Head Of SEOSearch Engine Journal

    Yahoo has tapped Jessica Bowman, industry blogger and former Head of SEO for Business.com, to be its in-house search "evangelist." Though her official title will be senior technical marketing manager, Bowman will help search teams from various properties like Yahoo Travel and Yahoo Autos work together more effectively.Read the whole story...

  • IYP: To List Or Not To List?Screenwerk

    To some, Internet Yellow Pages (IYPs) seem like analog relics in a digital age, but according to recent comScore data, there were over 3 billion IYP searches last year, and that's a 27% increase from 2005.

    Some IYPs will list a business for free, others charge (and offer display and rich media ad opportunities as well), and according to Greg Sterling, an IYP investment would still be a smart move for companies targeting local searchers.Read the whole story...

  • Diversify Your Keyword Research Strategy WebProNews

    Continual keyword research is important, both for refining paid search campaigns and managing a site's organic search ranking. Some search pros use automated software, others use analytics, and others try to gauge what their competitors are ranking for -- but at the 2007 Shop.org Summit. panelists said the best keyword research strategy combines all of the above, and even throws in some offline tactics.Read the whole story...