• Tameka Kee, Sep 21, 2007, 1:00 PM
  • New Search-Focused Job Board: Straight IT Techs Need Not ApplySEO Scoop

    DazzlinDonna's got the scoop on SEO Vacancies, Ltd., a new search marketing-focused job board. Though the site is based in the UK, it features jobs from around the world. It's the newest pure search career board to spring up, as, according to founder Paul Griffiths: "Generally the online jobs market seems to be dominated by generalist or IT specific jobs boards and whilst you could argue that SEO/PPC is a niche of IT/New media -- it certainly is also an established, albeit new market in itself."Read the whole story...

  • But Which KPI Is Really Key?Search Engine Journal

    Every day search pros have to analyze dozens of metrics, from usability numbers, to performance indicators like page rank, click-throughs, and unique visits, and of course, the all-important dollar signs that come from conversions or sales. It can be overwhelming -- especially for search newcomers, or Webmasters who are responsible for multiple sites, so this piece by Julie Mason provides a basic rationale for figuring out which stats warrant the most attention. Hint: There are only four, all intimately tied to the site's overall goal.Read the whole story...

  • Senate Gets Into GoogleClick ReviewWebpronews

    It's not just the FTC and privacy advocates like EPIC and USPIRG anymore. Google's proposed acquisition of DoubleClick will be subject to a Senate Judiciary Subcommittee review next week, according to a WSJ Washington Wire blog post. It seems that Google's new in-house political lobbying team couldn't have come at a better time.

    David Utter expands on this issue in the WSJ post, listing possible attendees to the meeting, including execs from Microsoft and Yahoo -- and notes a curious connection between Google's new Gadget Ads and DoubleClick's DART already in the works.Read the whole story...

  • In Defense Of Actionable Anchor TextCopyblogger

    In Web 2.0, is it necessary to use anchor text that tells readers to "click here" so that they can read more, jump to another page in a site, or otherwise complete some desired action? According to Brian Clark, being explicitly descriptive with anchor text on a page is key to improving site navigation, the user experience, and in some cases, even conversions -- and he includes some data from a recent Marketing Sherpa report to support his stance. But the ensuing debate in the comment trail provides a number of contrasting opinions -- raising the question of "click here" ...Read the whole story...

  • Problems Porting YSM Campaigns? You're Not Alone Search Engine Roundtable

    Piggybacking on a WebmasterWorld forum thread, this short piece explains why some advertisers may have problems importing and exporting data for their Yahoo search marketing campaigns. It also explains why reporting any errors with as much detail as possible helps Yahoo tweak the software and craft a better experience for all advertisers.Read the whole story...