Tuesday, September 25, 2007
  • Tameka Kee, September 25, 2007, 1:00 PM
  • Do You Fake Your Reviews?Tropical SEO

    Now that more advertisers are including consumer reviews and recommendations on their own sites -- and given the increased popularity of community review sites like CitySearch and TripAdvisor) -- some firms have decided to try to boost their brand's image by writing their own fake reviews. Problem is that sites like eBay and Amazon have conditioned confident online shoppers to sniff out (and often publicly lambaste) phonies. This piece lists some common "fake review" mistakes and, half tongue-in-cheek, offers advice for companies attempting to fudge recommendations in their own favor.Read the whole story...

  • Moving Beyond Your Search BudgetDM News

    Search has lead the way in online advertising partly because of its relatively short learning curve, and also because it's readily quantifiable. But sometimes sticking to a specific search marketing budget actually limits a Web site's potential. In this piece, Steve Haar (director of keyword advertising at Leapfrog Online) gives examples of when moving beyond a search budget can actually increase ROI and drive innovation and conversions.Read the whole story...

  • A Peek At MSN Live Search 2.0LiveSide

    Microsoft has planned to roll out its newly upgraded Live Search interface (and algorithm!) at next week's Searchification event, but the blogosphere has been buzzing with sneak peeks and screenshots from searchers lucky enough to get a trial view. This post includes side-by-side comparisons of Live Search and Live Search 2.0 screens, highlighting Microsoft's integration of images and video in the search results, as well as other changes like the inclusion of user reviews and ratings from MSN Shopping.Read the whole story...

  • Click Fraud Redux: Click Forensics CEO Fires Back At GoogleForbes.com

    Weeks after Google's Shuman Ghosemajumder was open and frank (well, as open and frank as a Google exec can be) with Business Week about how the search giant handles click fraud, Tom Cuthbert, CEO of Click Forensics (the search giant's biggest critic), fired back with this Forbes interview. Cuthbert details the methodology behind his company's click fraud calculation methods, explains why some Webmasters don't even supply Google with all of their own analytic data, and dismisses the idea that Click Forensics has anything to do with "fictitious clicks."Read the whole story...

  • Childproof Search EnginesSearch Engine Guide

    With kids younger than three learning how to use computers (or handheld "computer-like" playthings), the question of which search engines are appropriate for children is a valid one. While parental controls can help moms and dads block certain Web sites, if you're a marketer with kid-friendly products, it's important that these parents (and their kids) can find you via search. Matt Bailey's piece lists 10 sites (the majority of which are search engines) that help kids answer homework questions, navigate the Web, or just search for cool things. Though the focus is not on advertising, getting listed with these engines ...Read the whole story...