• Tameka Kee, Sep 26, 2007, 2:30 PM
  • Top 10 'Things a Search Pro Should Not Forget'CNET

    CNET's Stephan Spencer frames his piece as a "back to work" refresher --much like how the first few days of class for back-to-school kids are spent reviewing the basics. But even though SEO practitioners don't get summers off (except the lucky ones!) it's always good to keep some search best practices top of mind. Spencer's top ten include making sure that the pages within a site don't compete with each other for rankings because of duplicate content, and the importance of properly implementing 301 redirects.Read the whole story...

  • How to Qualify For AdSense (Advice Straight from the Horse's Mouth)Inside AdSense

    Google's AdSense is a relatively easy-to-use, self-serve online advertising platform, and a popular way for publishers to monetize their content. While the ads, clicks and dollars seem to flow freely for some publishers, others don't even get the chance -- because the search giant doesn't let them into the program. In this official Google blog, the AdSense Publisher Support team outlines a number of reasons why a Webmaster's application may not be approved -- including some far-too-obvious ones, like no valid address on the application form.Read the whole story...

  • Got Podcasts? Meet The Podanza Search EnginePandia

    Podanza is a podcast search engine that recently slipped into beta mode. The service is now accepting submissions for inclusion into its index (via a Web form) and also apparently has an option to feature "sponsored" podcasts.

    Pandia gives details on the engine's user interface and says that the service delivers "a very pleasant user experience"- with the one caveat that the directory doesn't have enough depth yet.Read the whole story...

  • The Keys To Successful Paid And Organic Search IntegrationSearch Engine Land

    Having an integrated PPC and natural search optimization plan seems like common sense, but according to Brian Kaminski, many B2B companies fail to execute such plans effectively -- costing them valuable traffic, clicks and conversions. The process involves dedicated staff, communication and realistic goal-setting, not just blending spreadsheets and picking keywords -- and Kaminski's piece outlines a game plan that any company can use to get on the path to success.Read the whole story...

  • What Do Search Pros Really Bring To The Table?Search Engine Guide

    Search marketing is the cornerstone of many business' online strategies so the value of a skilled search pro is obvious, right? According to Todd Mintz, explaining just how valuable his search knowledge and experience was to the agency he worked for wasn't that simple (and not because he was trying to be modest!) A search professional's need to constantly focus on things at a granular level may actually thwart his or her ability to give "big-picture" answers to the "value-proposition" question. So Mintz rounded up eight seasoned, articulate vets to offer their take on the value of a search pro ...Read the whole story...