Thursday, September 27, 2007
  • Tameka Kee, September 27, 2007, 1:15 PM
  • 7 Steps For Improving Keyword DensitySEO-Space

    Using keywords in tags and copy throughout a site to improve organic search rankings is good; keyword stuffing is not. But how is a Webmaster to determine the optimal amount of keyword density? Each engine has a different "magic number," but their format for determining keyword density is the same: measuring the ratio of keywords (or key phrases) to the total number of searchable words on each page. This piece offers seven tips for improving keyword density the right way, including adding a keyword-rich footer to the bottom of each page in the site.Read the whole story...

  • Conversion Strategies: Size Does MatterSearch Marketing Standard

    This piece by Kevin Gold is equal parts commentary and instruction on how the task of improving conversion rates varies by a company's size. Smaller companies tend to have fewer resources to devote to lead-tracking and traffic analysis -- but that doesn't mean that a big company can just throw money at the problem and succeed. Beyond determining what actions are deemed "successful conversions," a Webmaster's strategy needs to affect the overall quality of traffic coming to a site -- from revamping the PPC campaigns to culling insight from both on- and offline analytics.Read the whole story...

  • Seasonal Search Tips, Yahoo-StyleYahoo Search Marketing Blog

    It's not too early to begin implementing a holiday-based search strategy. After all, many sites are eager to harness the natural uptick in search traffic caused by the increased shopping and product research activity the winter holidays bring. Yahoo's Search Marketing blog lists five tips to think about before crafting a seasonal search strategy -- including targeting bargain hunters, and making sure the site ranks well for holiday-related keywords.Read the whole story...

  • Google Stops European Agency Kickbacks, Ruffles Feathers SEM Report Card

    Google announced that it would be ending its "European Best Practice Funding" program, a system in which the search giant kicked back between 3% and 8% of an agency's total spend to reward them for investing in search and new products like Google's Gadget Ads. Though the program will be in place until the end of 2008, the move has ruffled a number of ad exec feathers -- with author Tom Crandall concluding that it's one more sign of Google's intent to edge agencies out of the game.Read the whole story...

  • MSN Takes Search LiveMicrosoft Watch

    So Microsoft has finally launched Live Search 2.0, its long awaited search engine algorithm and user interface upgrade. The last time the software giant revamped search was three years ago, a move that actually resulted in users being unable to access the engine or get meaningful results for the first few days. The company has clearly learned from its mistakes, as Live Search 2.0 is fully functional and packed with improvements like better results for generic terms like "the" in search queries, video thumbnails, and improved relevance overall. But will the changes help stop the slow erosion of Microsoft's share ...Read the whole story...