• Tameka Kee, Sep 28, 2007, 3:30 PM
  • Managing Search On A Massive ScaleSearchlight

    Independent search pros often have to tackle paid and organic search, site analytics and conversion management for multiple clients -- and after a while, some choose to go the in-house route. But in-house search managers at Fortune 500 companies often face the added task of navigating through corporate politics and stagnation from policies that run contrary to the fast-moving world of search.

    Stephan Spencer's post is the summary of a podcast interview he conducted with former IBM search specialist Mike Moran. They discuss the obstacles that corporate search managers sometimes face -- and strategies to surmount those challenges.Read the whole story...

  • Three Paths To Quality Content Search Engine Watch

    Elisabeth Osmeloski's piece hammers home the fundamental organic search mantra, "content is key," by using the travel vertical to highlight some of the challenges site owners face when trying to fill their pages with high quality content.

    Competing with larger businesses in the same space that have years worth of searchable articles, press releases and blogs may seem like an insurmountable task, but Osmeloski discusses three paths site owners can take to bulk up -- including paying for syndicated content, getting writers to do it for free, and hiring a writer (or paying someone in-house) to create it.Read the whole story...

  • Note To Small Businesses: If You Get Indexed, They Will Come WebProNews

    A recent study by Opus Research found that 59% of small business owners do NO online marketing. Clearly video and rich media may be out of their budget range - but not even a lousy PPC campaign or blog? What about search engine optimization?

    According to this piece by David Utter, many small and medium businesses don't feel like they have the resources or tools to support an online advertising campaign -- or even just a Web site. And that's the awful conundrum, because if they don't spend a bit to promote their site, then naturally, they can't ...Read the whole story...

  • Top-Ranked Search Firms All Ain't The SameJohnon.com

    This post by competitive Webmaster and search expert John Andrews poses the question of whether potential clients should take a niche search marketing firm that snags the top "search marketing" listing for themselves at face value.

    Andrews uses the health vertical as an example, arguing that a firm that takes the top organic spot for "healthcare search marketing" is not guaranteed to be as good at optimizing for the client as they are for themselves. A better indication of their abilities would be if said firm could tout that they'd worked to get a client the top spot ...Read the whole story...

  • Google Continues Mobile InroadsGoogle Operating System

    Google has acquired "certain assets and technology" of a small mobile content distribution and social networking firm called Zingku. This is the second mobile social network the search giant has acquired since snapping up dodgeball in 2005. Registration for the Zingku service has been shut down until the company migrates its tech over to Google's servers.Read the whole story...