• Tameka Kee, Nov 20, 2007, 3:00 PM
  • Search Marketers And AdCenter: Ambivalent At BestSEO Roundtable

    Piggybacking on a WebmasterWorld forum discussion, the SEO Roundtable team classifies the relationship that most search marketers have with Microsoft's adCenter as one of "love-hate."

    AdCenter's interface is the source of much of the frustration, with forum members describing it as "very slow and buggy," and noting that it makes managing a campaign more difficult than Yahoo or Google's platforms.

    But the love comes from the higher ROI Webmasters get from Live Search and adCenter -- since as one commenter says, they don't have the "low quality affiliates that clutter up Yahoo and Google's ...Read the whole story...

  • A Caution When Using Keyword Research Tools Searchnewz

    Richard Hearne uncovers an interesting dilemma when it comes to the use of keyword research tools -- namely, that search marketers themselves are skewing the results that come up for search terms.

    Hearne uses the results he got from the Wordze tool for the terms "online marketing Ireland" and "Internet marketing Ireland" and notes that they received an unusually high volume of traffic. While its likely that there is a growing interest in online and/or Internet marketing in Ireland, Hearne thinks its more likely that that a significant portion of that search traffic came from other keyword researchers ...Read the whole story...