Friday, November 30, 2007
  • Tameka Kee, November 30, 2007, 4:21 PM
  • Avoiding Too-Complex Site Hierarchies Stone Temple Blog

    Sometimes a business owner can't avoid creating a deep site with hundreds of pages of product information, awkward navigation and the propensity to make PPC management and SEO a nightmare.

    But Eric Enge poses that with thoughtful planning and SEO in mind from the onset, Webmasters can avoid crafting a site with overly complex page hierarchies, and reduce the amount of duplicated content.

    Enge's set of navigation solutions include crafting only one path for users to follow (a simple but viable option for site owners with less extensive product offerings), or setting up a system that ...Read the whole story...

  • 'Top 10' Affiliate Networks Self SEO

    Lately affiliate marketers have had it rough with Google, from the search giant rolling out its CPA offering full scale, to changes to the AdWords algorithm (with regards to Top Placement, especially).

    But the business of generating online leads or sales for big brands, overseas manufacturers or even just service providers is still going strong. Still, an affiliate is only as good as his network, so Titus Hoskins has compiled a list of the 10 most reputable and beneficial affiliate networks available.

    ValueClick's Commission Junction took the top spot, as according to Hoskins' source the international ...Read the whole story...

  • Search Marketing Tips For Financial Types Search Engine Guide

    Simon Heseltine attended the Search Marketing for Financial Services panel at SMX London and came back with a mantra that applies across the board with search: Plan, test and review your campaigns. Then wash, rinse and repeat.

    According to BigMouthMedia's Chris Cathcart ,the state of the online ad market for financial services is healthy and quite competitive. To stay atop the heap, Cathcart advocated adhering to a 3-stage campaign management process -- starting with developing a solid plan.

    For financial services this plan includes getting answers to questions like "Who are the key stakeholders?" in addition to ...Read the whole story...

  • Mahalo's Jason Calacanis On State Of Local Search Kelsey Group Blogs

    During Jason Calacanis' turn as an executive interviewee at this week's joint ILM:07 and SES Local conference, the Internet entrepreneur gave his take on Facebook (great tech, but it's overvalued), Mahalo (human power is the best way to compete with Google for search), former employer AOL (if they spin off from Time Warner, they could actually have the last laugh) and the state of the local search market.

    Contrary to his take on core search needing more human intervention, Calacanis thought that automation was the way to go to make local search more viable for small business owners. ...Read the whole story...

  • Dealing With Content Theft: 6-Step Process BlogHerald

    Content scraping and duplication is a problem that plagues bloggers, media outlets and site owners -- and can create a mound of extra SEO work. While many search pros struggle with keeping the originator of the content on top of the organic search heap, Jonathan Bailey has outlined the six steps site owners can take to get the offenders purged from the engines, dropped by their advertisers and even removed from their domain.

    It starts with detecting the theft via services like Google Alerts and Mahalo's Plagiarism Detection tool, or even just following the trackbacks that automatically come ...Read the whole story...