• Tameka Kee, Jan 18, 2008, 12:15 PM
  • SEO May Be the Best Bang For A B-to-B Company's Buck WebProNews

    Francis SEO's Galen de Young says that research suggests that b-to-b customers "overwhelmingly ignore" PPC ads when searching and stick to organic results--which means that b-to-b businesses may be best served by shifting more of their search efforts to SEO.Read the whole story...

  • Jobfox: The Search Engine For Job-SeekersAlt Search Engines

    Jobfox is the newest entrant to the online job search market, and the brainchild of Rob McGovern, the founder and former CEO of Careerbuilder.com The engine aims to make searching for a job online feel more organic, and matches candidates according to what McGovern deems, "The 10 Dimensions of a Good Job Fit."

    In addition to the standard features of profile, resume and Web page creation, Jobfox serves up multiple ways for searchers to be notified of possible matches and interested employers, including e-mail, text messages and IMs. The site also allows applicants to create "aliases" to protect ...Read the whole story...

  • The AdWords Quality Score: Opaque And Frustrating At Best StraightUpSearch

    It's no secret that Google is continually doing back-end upgrades to its myriad ad products, but the AdWords Quality Score is one feature that many advertisers wish the giant would just leave alone. Last year Google started using the quality of an ad's landing page to help determine its Quality Score--and according to OneUpWeb's Adam, the rules are still too opaque for advertisers to follow.

    For example, there are Webmasters that are blatantly using their landing pages for click arbitrage, and Adam posts two such examples. These landing pages host nothing but sponsored links (likely from AdSense or ...Read the whole story...

  • Still More Things To Consider Before Registering A Domain NameSEO Smarty

    So you're launching a new Web site, and you have a catchy, easy-to-type URL in mind, no one else has registered it, and you've checked to make sure that the .com domain is available. It's all systems go--except Ann Smarty recommends that you follow up on a few more things before you sign on the virtual dotted line.

    First, you should check to make sure that Google will not consider your domain name as a possible misspelling. Since many users enter a domain name into the search box (even if they already know it's www.[domainname].com), if they ...Read the whole story...

  • Reasons You Should Turn A Client DownStone Temple Blog

    The best way to gain a great reputation with search is to produce great results. So staying away from prospects that you can't generate positive results for is actually a boon to them, and to you. Eric Enge serves up several scenarios for when it would be best to turn a potential client down, starting with a business that's too small.

    While Enge isn't saying that small businesses can't succeed with search, sometimes the amount they spend for a search firm or consultant will outweigh the potential gains--even if they snag top rankings for all chosen keywords and top ...Read the whole story...