Tuesday, January 22, 2008
  • Tameka Kee, January 22, 2008, 2:15 PM
  • The Usefulness Of The Link Counter Toolbar Searchlight

    Link Counter is a browser add-on for Mozilla Firefox that analyzes and reports on the full breadth of links on a site. Brian Brown waxes poetic on the ease of use of the toolbar, which once installed rests down near the bottom of the screen and displays the total number of in- and outbound links on a given page.

    For deeper insight, right click on the number and you get a detailed menu, which can tell whether the links are internal or external, which ones are broken or inactive, as well as the number and type of ...Read the whole story...

  • Split A/B Testing: A Step-by-Step Guide Find Resolution

    Search marketers can use split A/B tests to help choose between specific ad copy and keywords, landing page designs and information-capture forms, among other factors. But the results are only as good as the test--run a skewed trial and you may come to a conclusion that isn't true, or worse, actually miss out on a higher-converting tactic. So Resolution Media's Jeff Campbell lays out the 10 steps for split A/B testing success, starting with choosing just two elements to compare.

    Pick the two and then determine what the success metric is, how long it should/will take to actually ...Read the whole story...

  • 5 Things The NFL Can Teach You About Search Search Engine People

    While the Super Bowl is the NFL's biggest game and largest marketing opportunity, Tom Tsinas says that the league has actually mastered the art of search as of late--leveraging the channel for year-round traffic and revenue-generation benefits.

    The league recently redesigned NFL.com to capitalize on Universal Search, adding optimized multimedia like video and audio clips, as well as including a searchable photo gallery. As part of the revamp, the site also now includes more fantasy football and editorial content, as well as weekly updates and analysis to keep it fresh.

    NFL.com is the base for all ...Read the whole story...

  • Search News Roundup: CNN Can't Hack It And Match.com Goes Gray Hat Bill Hartzer

    Bill Hartzer's news roundup includes a number of search-related tidbits from around the Web, with the lead story being CNN's inability to get iReport.com, a site the network paid $750K for, up and running before CNN started driving traffic to the site with commercials. As of press time, iReport.com was still not live, and the situation illustrates just how important it is for the marketing and IT departments to be on the same page when it comes to anything Web-related.

    Meanwhile, Match.com has seemingly veered off into "gray hat" territory by packing a wealth of text (complete with H1 ...Read the whole story...

  • Gauging the Impact Of Yahoo's Imminent Layoffs TechCrunch

    Rumors of Yahoo's imminent layoffs started as whispers on the blogosphere Monday, but now they've grown into roars by major media outlets like The New York Times and The Wall Street Journal. What's known is that CEO Jerry Yang has to shed some blood to bolster Yahoo's position with shareholders and financial analysts; what's not known is just how many heads will have to roll.

    Some have pegged the number at about 500 layoffs, while others have speculated 1,500 or more (roughly 10% of the Web giant's workforce). Erick Schonfeld says that while it may be hard to ...Read the whole story...