Tuesday, January 29, 2008
  • Tameka Kee, January 29, 2008, 12:30 PM
  • NotchUp: Job Seekers Get Paid For Interviews ISEdb

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  • PPC Summit Dallas Hits The Deadpool InsureMe Affiliate Blog

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  • A Review Of Competitive Analysis Tools Search Engine Land

    Staying on top of everything from the paid and organic keywords your competitors are vying for, to their strategies for using social media, can be vital to understanding your own unique value proposition. Mona Elesseily also says that competitive insights can help you vault to the top of the pile, as well as retain your top spot in the face of a competitor's new marketing campaign--and she offers a review of some tools you can use to gain the advantage.

    Compete and Alexa both offer reach, rank and page view information for up to five sites, a must ...Read the whole story...

  • Purging Dead Keywords From Your Campaigns CDF Networks

    Effective PPC management isn't just about getting campaigns up and running, it's about sustaining their success for the long haul. And for Chad Frederiksen, getting rid of dead keywords (or keywords with that fail to garner any clicks) is all part of routine campaign maintenance.

    With keywords and ad groups that number in the thousands, it can be easy to forget about some of the longer-tail phrases that aren't performing at all. But Frederiksen notes that having an abundance of 0% CTR keywords in your account can actually cause the platform to lower Quality Scores across multiple campaigns. ...Read the whole story...

  • Google's Latest Experimental Search ViewsMarketing Pilgrim

    Google has rolled out some new views in Experimental Search, its testing ground for possible permanent features, and Jordan McCollum offers in-depth reviews and screenshots of the changes, using "The Great War" as the test phrase.

    First up is Timeline View, which provides a frequency chart to show the number of references to dates in the search results. Users can narrow their time window, and zoom in on a particular time period in the chart above the results. McCollum notes that this iteration of a timeline is not exactly what users may be looking for, especially when searching for ...Read the whole story...

  • Don't Put the SEO Cart Before The PPC Horse DM News

    Instead of working to optimize a site for specific keywords and then seeking to drive traffic through paid search, Tim Schaden says that running those PPC campaigns first is a better way to go.

    Schaden says that with paid search you can test thousands of terms--from general and branded keywords, to long tail and even competitor's phrases--and run the tests without having to wait for approval from multiple layers of management. In contrast, making changes to the Web site often requires buy-in from the IT department, marketing (for copywriters), upper level management and sometimes even the legal department. ...Read the whole story...

  • Why Yahoo Shouldn't Give Up No. 2 Search Spot Ad Age

    It feels like today may be Yahoo's D-Day, what with Wall Street analysts predicting poor earnings and the rumblings about widespread layoffs growing into roars. But for you naysayers who think the Web giant should outsource its search to Google (essentially getting out of the game to focus on "something else"), Danny Sullivan thinks you're nuts.

    "Maybe Pepsi should just license to bottle Coke," Sullivan says. "Perhaps Avis should give up the 'We Try Harder' thing and concede to Hertz." He argues that while Yahoo faces a tough challenge in trying to wrangle more search share from ...Read the whole story...