Wednesday, January 30, 2008
  • Tameka Kee, January 30, 2008, 1:00 PM
  • At Efficient Frontier, Client Spending Up 29% In Q4 Efficient Frontier Insights

    Search firm Efficient Frontier has released its latest Search Engine Performance Report, and found that in Q4 07, its clients' spending jumped up by nearly 30% year-over-year. Google was the clear winner in terms of snagging most of that additional spend, with 97%, while MSN gained 6%. In contrast, Efficient Frontier's advertisers chose not to spend their extra dollars with Yahoo--as the Web giant's share of additional spend dropped by 3%.

    In terms of bang for their buck, ROI improved by 13% across all the engines. Individually, ROI from Yahoo improved by almost 40% from Q4 06, while ...Read the whole story...

  • 2008 SEMPO Board of Director Nominees Bill Hartzer

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  • Three Examples Of Stellar Social Media Optimization Searchlight

    The networks have seemingly embraced online video full steam--but just porting TV shows to the Web isn't enough to generate the kinds of traffic, buzz and viewer loyalty needed to help offset the high production costs. Brian Brown illustrates how ABC, CBS and NBC have each used social media to create strong online communities around "Ugly Betty," the "CSI "franchise, and "The Office," respectively.

    On the "Ugly Betty" site, viewers can watch full episodes, check out character bios and interact via message boards, as well as create their own, personalized "scrapblog," complete with show content like video clips ...Read the whole story...

  • Still More Insight Into Millennials' Search HabitsSearch Engine People

    Much has been made of the workplace habits and shopping behaviors of Millennials--or the generation born between 1980 and 1995--but lately there have been a number of reports focused on their search activity. Jennifer Osborne's post is likely culling insights from one of these reports, as she aims to illustrate why targeting Millennials with search means aiming squarely for the long tail.

    Millennials don't "category search" like their older counterparts. There's no need for 20somethings to know the ins and outs of category-based search platforms like the Dewey Decimal System or even paper Yellow Pages--because they're used to ...Read the whole story...

  • The Pros and Cons Of Editing Archived Blog Posts Performancing

    If you maintain a blog, chances are that you have some older posts that are in need of updating--be it for factual corrections, in relation to breaking news or other reasons. While there are no hard or fast rules governing the editing of archived posts, Raj Dash says you should ask yourself a few questions before you take the time to make the changes.

    First, what impact will changing the blog content have? If it's a popular (traffic-driving) post, will making changes force the blog platform to create a new URL? If it does, your readers may not be ...Read the whole story...

  • Using Search Trends To Predict Google's Next Move Hitwise

    While forecasting Google's next game-changing move can be tricky (who would have thought they'd get into developing renewable energy?), Hitwise analyst Heather Hopkins has a strategy for predicting which particular industry the giant might choose to make waves in next. By looking at clickstream data, Hopkins finds categories where Google sends large amounts of traffic, but doesn't have its own established property.

    The giant has properties in all but two of the top 15 categories visited after a user searches on Google.com--including "shopping and classifieds" (Google Base and Google Product Search), "education - reference" (Google Knol, Google Scholar, Google ...Read the whole story...