Thursday, January 31, 2008
  • Tameka Kee, January 31, 2008, 1:30 PM
  • Content Network Tips (Straight From The Googleplex) Inside AdWords

    Google always has increasing advertiser ROI in mind, even as its strategists cross-promote their own products--after all, why else would they offer such great content network tips on the Inside AdWords blog?

    From the importance of creating separate search and content campaigns, to tips for creating the best call-to-action phrases, to making sure that your contextual ads lead to the right landing page--the giant has many of the best practices for working within its content network covered.

    In addition to suggesting that advertisers test the myriad ad formats (including text, image and video), the Inside AdWords ...Read the whole story...

  • Search Market-Shares Worldwide Pandia

    Baidu is revving up its presence in Japan, relaunching its search/portal, aiming to garner search share that's comparable to its 60%-70% (as per varying sources) share of the market in China. According to comScore, Baidu is the third largest search engine in terms of search volume and market share worldwide. Out of more than 66 billion searches globally in December 2007, Baidu snagged 3.4 billion, for a market share of 5.2%.   

    Google and Yahoo take the No. 1 and No. 2 spots, respectively, and combined, they account for a 75% search market share worldwide. Meanwhile, Korea's NHN ...Read the whole story...

  • ICANN's Anti-Domain-Tasting Plan Could Deter Scammers

    The domain-tasting issue (or the practice of domain registrars giving buyers a five-day window to renege on keeping a particular Web site) has seemingly come to a head. Shortly after details of Google's plans to ban Web sites that are less than five days old from participating in its AdSense program went public, the Internet Corporation for Assigned Names and Numbers (ICANN) announced a proposal that could end the practice altogether.

    Right now, the domainer's trade association levies an additional 20-cent surcharge on every domain that's registered--a fee that's refunded if the buyer fails to actually claim the ...Read the whole story...

  • How Much Does Buyer Motivation Affect Conversion? Grok dot com

    As per Nielsen Online data, The Popcorn Factory, L.L. Bean and Abebooks took the top three spots in terms of conversion rates for online retailers during the holiday season. All three e-tailers converted at least 20% of their site visitors into sales, and the remaining seven (of the top 10) all had conversion rates in the teens.

    Bryan Eisenberg's list of these e-tailers sparked a discussion in the comments stream about whether common best practices like writing persuasive copy and improving site usability are really important for getting conversions.

    Some readers wondered how a site ...Read the whole story...

  • Kick 'Em While They're Down: MSN Headhunts Yahoo Employees Silicon Alley Insider

    Henry Blodget's got the scoop on Microsoft's opportunistic (or ruthless) recruitment team, and how they're sending "Worried about your job? Come check us out" e-mails to a few select Yahoo employees.

    One such promising candidate sent Blodget the letter in its entirety, which he shares in the blog post. Although there is no mention of an actual position, the headhunter goes in for the kill relatively quickly, writing: "I know a lot of people from Yahoo have been reaching out to us lately because they are nervous about pending layoffs. I wanted to give you an opportunity to ...Read the whole story...