Tuesday, February 19, 2008
  • Tameka Kee, February 19, 2008, 12:00 PM
  • TripleMe: Search Three Of The Big Four At Same Time Phil Bradley

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  • Catching Typo-Jacking ISPs In The Act Bill Hartzer

    When Webmasters try to capitalize on domain name typos or 404 not found pages by redirecting users to landing pages stuffed with ads, they're dropped, blacklisted, or otherwise penalized by the search engines. But when ISPs like Time Warner do it themselves, the search engines are cut out of the mix--and there are no other authorities available to prevent them from raking in the extra (tainted) dough.

    Bill Hartzer illustrates how Time Warner is profiting from typo-jacking, as the telecom giant's Road Runner service redirects unsuspecting users to a branded search page with tons of ads above the ...Read the whole story...

  • Even Lead Gen Forms Can Be Optimized VKI Studios

    You picked the keywords, crafted the perfect ad and built a conversion-inducing landing page--but if you forget about optimizing your lead generation or info-capture form, then you're still leaving room for error and lost opportunity, according to Darcy Foster.

    Perform split A/B testing of your lead generation form, the same way you would with a landing page or ad copy, and try to eliminate as much clutter (fewer mandatory fields and personal questions) as possible with each test. Foster also says that testing the layout of the form (such as whether you use drop-down menus or "choose one" ...Read the whole story...

  • Is The SaaS Or Agency Model Better For SEM? DM News

    According to this face-off-style article, the answer depends on the size of the business and how much search figures into its overall marketing strategy.

    For small businesses, Webvisible's David Reeve argues that the software-as-a-service (SaaS) model works best. Using an automated campaign management tool (which tackles bidding, organization and analytics) may be the best thing for a small business owner who doesn't have the budget to devote to a dedicated search agency--but needs help tackling the nuts and bolts of SEM on a daily basis.

    But for larger companies, MediaWhiz' Jonathan Shapiro argues that nothing can ...Read the whole story...

  • Search-Friendly Plug-ins For WordPress Search Engine Guide

    Even the most popular blog platforms need enhancements to make them more search-friendly. So Manoj Jasra offers a list of plug-ins and tips for WordPress users in search of better search performance, starting with the G-loaded Meta Tag plug-in. With G-loaded's tool, you can add meta tags to a blog's front page, single posts, static pages and archived pages.

    CompleteRSS enables your feed subscribers to always get the full article in their reader--not the truncated entries that WordPress automatically creates. WordPress also offers a feature that allows for customization of site search, a tool you can use to ...Read the whole story...

  • Facing A PPC Bidding War? Don't Get Mad, Get SEO SEO Book

    Aaron Wall found a nifty affiliate network that was bringing in cheap clicks and quality conversions--but within days, the conversion stats plummeted, and he found that competitors were gobbling up his keywords, jacking up the bids and even stealing his copy word for word.

    Instead of getting into a bidding war in this situation--and increasing nothing but his own aggravation and the search engine's profits in the process--Wall says he turned to SEO.

    "Most people are too lazy to spend years researching their topic, years building a brand, years building links, and years building social and ...Read the whole story...