Wednesday, February 20, 2008
  • Tameka Kee, February 20, 2008, 1:00 PM
  • Abstract Takes On Google Logo Redesign

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  • Google Mapspam: Now Available in Australian

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  • Gratis Two-Day Google Analytics Training For Nonprofits Unofficial Google Analytics Blog

    Next month, ROI Revolution will hold a free, two-day Google Analytics training seminar for employees of nonprofit organizations in North Carolina's Research Triangle Park area.

    The sessions will run from 8 a.m. to 5 p.m. on March 19-20, and cover everything from an introduction to the analytics suite, to more advanced insights like how to set up goals, conversion funnels and filters. Class size is limited to the first 20 people that are accepted--and there's a max of two employees per company.Read the whole story...

  • Searchers Most Satisfied With Yahoo Search Assist Yahoo Search Blog

    Yahoo jumped to the top of the pack for customer satisfaction with search assistance and suggestions, according to stats from the latest Keynote Customer Experience Study on search engines. Some 2,000 users participated in the study and ranked the engines on performance, relevance and overall satisfaction.

    Search Assist helped Yahoo gain 41satisfaction points over the course of six months--moving from third to first place in the search suggestions category. And the Web giant also made major gains in terms of future usage, customer satisfaction and overall customer experience.

    According to Michael Kronthal, a member of the ...Read the whole story...

  • Google Checkout And Political Donations: A Perfect Data Storm Search Marketing Sage

    The Presidential candidates can use Google Checkout to collect donations from their supporters--and even allow supporters to place a Google Checkout button on their own Web page, blog or social network profile to help solicit more donations.

    But Kaitlyn Smeland brings up the issue of the wealth of data that Google could mine from these donations--including contributor's names, addresses, employment and other demographic info, past purchases and buying patterns if they had an existing Google Checkout account, and search history if they had an iGoogle homepage.

    While Google should be commended for helping to make ...Read the whole story...

  • Online PR: Moving Beyond Linkbait To Drive Traffic, Conversions Search Engine People

    Jennifer Osborne uses a real client example to illustrate how search marketers can go beyond the linkbait to measure the value of online PR--starting with the number of headline impressions generated.

    Of course the number of links factors into the equation, but Osborne says that she also focused on the increase in site traffic (as measured by an analytics suite) and metrics like time spent on-site, number of pages viewed and bounce rate. Taking note of the sites that helped drive the traffic is also key, as having it picked up by influential bloggers and authoritative sites in ...Read the whole story...

  • Wikipedia's LinkBuilding Misinformation The Link Spiel

    Debra Mastaler has seemingly found the consummate example of how Wikipedia pages can be erroneous, outdated or otherwise misleading--the entry titled "Methods of Web site linking" she found while doing a search for "link popularity."

    The entry contained sections on tactics like "incestuous linking," "link doping," and "free for all linking," as well as references to paid links and link exchanges. Mastaler points out that there was no info on Google's recent changes to its paid links policies--nor were there any disclaimers or links to the engine's official guidelines for "safe" link building strategies.

    There ...Read the whole story...