• Tameka Kee, Feb 25, 2008, 11:30 AM
  • No More Link Juice From Flickr

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  • Microsoft AdCenter Affiliate Program Shutting Down

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  • Review Of Recommendation EnginesReadWriteWeb

    Richard MacManus compiles a list of 10 recommendation engines, or services that combine a user's preferences with algorithms and shared community data to make recommendations for things like products and events.

    For example, Scouta factors in user activity on the platform to provide recommendations for all Web-based media, including streaming video and radio from around the globe, while The Filter is a social music recommendation service (backed by Peter Gabriel, no less) that functions as a playlist creation suite for portable media players like iPods.

    Criticker is a movie review community and recommendation engine, and Zync is ...Read the whole story...

  • All Products Need Descriptive Copy -- Even A 100-Ton Drill Rig Future Now

    Clients that target a specific niche of well-informed customers may think that they don't need a Web site full of descriptive copy--or that they can get away with having product images and a one-line description to draw those customers in. But Robert Gorell says that even companies in the most obscure verticals need copy on their Web page. After all, the best SEO is great content.

    Take a retailer of industrial construction tools like 100-ton drill rigs, for example. Gorell counsels a search strategist who's struggling with getting this construction retailer to understand that they need more on-page ...Read the whole story...

  • Increase Conversions By Making Visitors Feel Like Insiders Conversation Marketing

    The multitasking of Web site content never ends. In addition to drawing in users via SEO, reiterating the value proposition of a paid search ad and moving potential buyers further along the purchase pathway, Ian Lurie says that on-page content should also serve to make visitors feel like insiders--as it will lead to increased conversions.

    "If you can make visitors to your website feel like they're insiders, they'll buy, vote, read or otherwise convert into a great audience," Lurie says. And it starts with giving them info that they can't get anywhere else, like a recipe, breaking ...Read the whole story...

  • Search CPCs Vs. Content CPCs Across Verticals Efficient Frontier

    Efficient Frontier has posted data comparing average client CPCs across verticals for both search and content network ads in January. Overall, the search firm's clients spent more on search CPCs (65 cents) than content network CPCs (32 cents).

    But further analysis of the data shows that costs vary across verticals. For example, Efficient Frontier's finance clients spent an average of $2.70 per click on search ads--more than double the amount they spent on content ads. Meanwhile, automotive advertisers paid a penny more per click on content ads, while dating and travel sites' average CPCs for content came much ...Read the whole story...

  • Are Unscrupulous SEOs A Threat To Social Media?Micro Persuasion

    Steve Rubel seems to think so. In his post, Rubel argues that search experts who launch social media marketing campaigns for their clients "solely for the purpose of influencing search engines, rather than with the intent of fostering collaboration and genuine communication" are a threat to the social media ecosystem.

    While it seems that Rubel is talking about dirty tricks and black hat tactics, he actually doesn't discriminate--insisting that any SEOs who work to manipulate communities like Digg and StumbleUpon, or advise clients to comment on blogs and discussion boards with driving traffic or boosting conversions as their ...Read the whole story...