Tuesday, February 26, 2008
  • Tameka Kee, February 26, 2008, 1:00 PM
  • Who Says Search Isn't An Art? Try Some SEO Haiku

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  • Roundup Of Restaurant Review Sources In Google Maps

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  • Now Exclude Up To 250 Keywords With Yahoo Search Marketing Yahoo Search Marketing Blog

    YSM has bumped up the total number of keywords you can exclude from a campaign (at both the ad group and account levels) to 250, allowing for greater control over the kinds of searches your ads show up for.

    For example, "If you are a travel company selling cruises exclusively to Acapulco, if you use the Advanced match type for the keyword "cruise," you may want to exclude keywords like 'Caribbean' and 'Alaska,'" says Roger Park, manager of marketing communications for YSM.

    Such an exclusion can increase the percentage of better, targeted leads. It's a welcome ...Read the whole story...

  • Google Maps Is Equivalent Of IYP: Growing Misconception SEO Igloo Blog

    There's a growing disconnect between small and medium business (SMB) owners and Google when it comes to the perception of what kinds of services they get in exchange for buying PPC ads, according to Miriam Ellis. The biggest misconception is that their PPC spend somehow influences their positioning when it comes to Google Maps. "There is no amount of money any business owner can give to Google to get a guaranteed ranking in Maps," Ellis says.

    While there are written policies and FAQs about what SMBs get when they submit a listing to Google Maps, Ellis argues ...Read the whole story...

  • AOL To Pump Out Quigo Text AdsSilicon Alley Insider

    Move over, Google! AOL will begin serving its own text ads across some of the most popular sites in its network via Quigo, the PPC engine it bought for $340 million in November. While AOL will continue to serve Google text ads to visitors, the Web giant will also run Quigo ads on sections including News, Money & Finance, Sports, Email and Entertainment.

    According to a company spokesperson, AOL wants to leverage its own "internal capabilities" wherever possible--but not at the expense of relevance or user experience. "In some cases we may use both Quigo's contextual advertising and ...Read the whole story...

  • Click Forensic's Click Fraud Stats: The Debate Continues John Battelle's Searchblog

    John Battelle's quick write-up about Click Forensics' latest click fraud report poses a huge question for the paid search industry--just who is right when it comes to click fraud stats, Click Forensics or the engines?

    Click Forensics' latest data shows that almost 30% of all clicks on the content networks are fraudulent, and the overall rate of click fraud is about 17%. Battelle acknowledges that the third-party click auditor "certainly benefits from press about high click fraud," and that the engines continuously respond to the stats by saying "all of this is overblown and misunderstood"--but he still can't ...Read the whole story...

  • Subversive Ways To Use Analytics To Gain Upper Management's Support Occam's Razor

    So the company wants to launch a new, Flash-heavy, content-light Web site, and you're having nightmares about what it's going to do to the search rankings. According to Avinash Kaushik, you can use your analytics knowledge and some, uh, subversive tactics to get upper management to see things your way.

    Start by swallowing your pride and telling the CMO that her idea is great--but you'd like to run a test just to make sure it's optimal. Keep the old site functional while the new site goes live, and get traffic and conversion stats, as well as customer feedback ...Read the whole story...