Thursday, February 28, 2008
  • Tameka Kee, February 28, 2008, 5:30 PM
  • SEMPO's Advanced SEO Specialist Course: A Review Top Rank

    The SEMPO Institute offers an online training program for search newbies and pros with a bit more experience, and Dana Larson reviews the trade organization's Advanced SEO Course.

    The course goes beyond the basics of SEO with lessons on keyword research, Web site construction and auditing, link building tactics and copywriting, as well as analytics. Advanced SEO is comprised of five chapters with three lessons in each, and students need to pass a 20-question test at the end of each lesson to move on. "The difficulty levels of the questions vary to make sure the reader pays attention ...Read the whole story...

  • Opera Makes Google The Default Mobile Search Provider (Again)

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  • The Flickr Flip-Flop Continues: There's Still Some SEO Value

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  • Internal Link-Building Tips John W. Ellis

    "There is no doubt that link building is a huge factor in gaining search rankings," says John Ellis. "However, many Web marketers forget to practice quality link-building tactics on their own site."

    Before you go after the local high school, the Chamber of Commerce, or even a prominent blogger in your niche, make sure that your site is full of link-worthy content. This includes fresh, relevant text and images that are easy to navigate.

    Ellis also says that the way you draw attention to links--by highlighting logical keywords and not using a "click here" marker--can go ...Read the whole story...

  • Sizing Up Your Competitors' Link-Building Strategies Search Engine Journal

    Ann Smarty offers a quick, comprehensive guide for analyzing your competitors' link-building efforts. It starts with sizing up the niche-specific links they've aggregated using the "linkdomain:site.com [keyword]" parameter on Yahoo. There are also browser plugins and other tools that can provide that data.

    After niche-specific links, Smarty says to go after your competitors' deep links--appending the previous search parameter with filters, or using tools to find the most authoritative resources that are linking to the inner pages of their Web site.

    Finally, you should explore the targeted anchor text that others use to identify their links ...Read the whole story...

  • Sitemaps Play Nice Across All Engines Now Live Search Webmaster Center Blog

    The Sitemaps protocol has been upgraded to allow Webmasters to use one Sitemap (a file that contains URL info and meta-data for all the pages on a Web site) to support multiple sites on different hosts--and submit all the data on a single platform. Before, Sitemaps had been required to be on the same host and path as the URLs they contained--now, they can exist where the site owner chooses to host them, making them much easier to manage. Webmasters will need to add a line to their robots.txt file to direct crawlers to the differently-hosted sitemap--but that's about it. ...Read the whole story...

  • Makes No Sense: Google Stock Pummeled By Iffy Third-Party Data Search Marketing Standard

    Google's stock has been hammered in the past few days, and while David Rodnitsky thinks that the giant's share price had climbed to unnatural heights in recent months, the comScore-induced pounding it's taken this week simply makes no sense.

    The crux of his argument is that comScore's data is iffy at best. "So the fact that alleged stock experts and the overall market in general is using this data to cut billions of dollars of market valuation off Google (or any other Internet stock, for that matter) is concerning," Rodnitsky says. "It basically shows that the general public ...Read the whole story...