• Tameka Kee, Mar 26, 2008, 1:00 PM
  • AdWords Demographic Bidding Comes Out of Beta Inside AdWords

    Read the whole story...

  • Phone Numbers In PPC Ads Convert Offline

    Read the whole story...

  • The Incredible, Expandable Search Box Search Engine Land

    Read the whole story...

  • Got Your Site Pulled From Search Indexes? How To Recover SEO Roundtable

    Once a Web site has been pulled from the search engine indexes, business will likely grind to a halt--even if the company behind the site has significant brand equity. Recovering fast is key to avoid a massive loss of revenue, particularly for e-tailers, so Tamar Weinberg enlisted the help of the SEO Roundtable community to offer some tips for getting re-indexed.

    First, make sure your robots.txt file is being used correctly, as it could be denying the engines' spiders entry. Also, try using Google Webmaster Tools to check for any red flags, and run a link analysis tool ...Read the whole story...

  • Loladex: Local Search On Facebook SteroidsTechCrunch

    Loladex is a local search application that runs within Facebook and taps into your contacts' recommendations to rank results. The engine crawls through some 16 million business listings, including restaurant info from OpenTable, and combines voting and notification features to create a highly social, local search experience.

    A search for "Japanese restaurant," for example, would yield results that were rated positively or negatively by your friends, by their friends (people two degrees away from you), and by other Loladex users. "It is a more refined Yelp, in that people you know have more influence on results than people ...Read the whole story...

  • Universal Search Tips (Straight From the Horse's Mouth) Official Google Webmaster Central Blog

    Susan Moskwa, a Google Webmaster Trends analyst, has posted some tips for leveraging Universal Search more effectively, covering personalization, video, images and even local search optimization.

    For local search, make sure to add accurate company info to the Local Business Center, and also ensure that Google's crawlers can find and index the same info on your Web site. Don't forget that you can add images and coupons to help stand out in the SERPs.

    When choosing images, be careful that they don't violate Google's SafeSearch guidelines, or your listing won't show up for searchers with the ...Read the whole story...

  • Growing Your Own Inbound Links With Microsites SEO Space

    Seems like the perfect solution to the inbound links problem, doesn't it? After all, microsites will be relevant and somewhat authoritative, and there won't be any worries about link-buying penalties. Not so fast, says Jody Nimetz. "The best thing to keep in mind when building your external link inventory is to do it in a natural manner. This means not trying to artificially inflate your link inventory."

    The overall quality of your inbound links--no matter where they're from--is more important than the quantity. A glut of irrelevant, spammy or otherwise low quality links will actually do more harm ...Read the whole story...

  • More On Quaero, The EU-Backed 'Google-Killer' International Herald Tribune

    Critics from both inside and outside the EU have raised concerns about Quaero, the mammoth, European search intelligence research project that's finally getting off the ground. Most of the criticism stems from the fact that various EU governments are funding this push to create a "Google-killer"--France, for example, just got the OK to invest more than $150 million over five years--and that the efforts may actually just be too little, too late.

    Not so, say the project's research leaders. "Quaero participants say that their project has been misunderstood by the public, that it is not the recipient of ...Read the whole story...