Monday, March 31, 2008
  • Tameka Kee, March 31, 2008, 11:45 AM
  • Quintura's New Site Search Widget Pandia Search News

    Quintura has released a new site search widget. The free tool allows Webmasters to have their site indexed and crawled by the semantic search engine, and visitors can then search for info via its tag-cloud-style interface.

    The widget loads and users are presented with a cloud of search terms and phrases that are prevalent on a site--so a crime drama lover's blog might feature terms like "CSI" and "Law & Order," while a financial aid Web site would have a tag cloud with words like "FAFSA" and "Pell grant." Once users point their mouse at one of the ...Read the whole story...

  • Brian Gil Sets Record Straight On Yahoo Local Reviews Local Small Business SEM

    The primary focus of Matt McGee's post-SMX West interview with Yahoo Local Director of Product Management Brian Gil, was to clear up some of the confusion in the blogosphere about the importance of user reviews for business rankings on Yahoo Local.

    "Ratings and reviews is certainly a contributor, but it's not the end-all, be-all," Gil said. "And I was trying to clarify that rating and review content from a customer isn't enough, on its own, to let the business qualify to show up for a certain query in the first place."

    Gil said that making sure ...Read the whole story...

  • Tweaking PPC Ads For An End-of-Month Performance Boost PPC Hero

    So it's the last week (or day!) of the month and you need more traffic and conversions to finish off on a high note--but your budget is low. Amber Benedict has a five-spot of PPC campaign tips you can use to boost your end-of-month performance, without going over your spending cap.

    Get down to keyword-level bidding, Benedict says--meaning seek out your best-performing keyword and raise the bid on it. You'll increase your ad position for that specific keyword without incurring the costs of upping the bids on all the other terms in its ad group.

    ...Read the whole story...

  • On Second Thought, Maybe We Do Need SEO Standards Bruce Clay

    Lisa Barone offers up a rebuttal to Jill Whelan's Search Engine Land Op-Ed on why there's no need for standards when it comes to SEO.

    "Taking a look around, I think we are absolutely at the point where it's Do or Die time for SEO standards," Barone says. "We don't need the perfect search engine optimization How-To guide (though I'm sure Mahalo is working on that), but we do need to outline what SEO is and what it means to optimize a Web site. We need to establish best practices, what the risk is for abandoning them, and ...Read the whole story...

  • Reviewing The New SEMCompare, Which Reviews Search Firms Ask Kalena

    Kalena Jordan has some reservations about SEMCompare, a ratings and review site for SEM firms launched by Search Marketing Standard. "The problem with the concept of rating SEM firms is that there are no published search industry standards that SEM agencies are required to meet and no formal accreditation body imposing such standards," Jordan says.

    She adds that the magazine is "by default claiming a standards yardstick by which all SEM firms should be measured--dangerous territory indeed!"

    Jordan also argues that unscrupulous competitors could rate and review each other's sites arbitrarily, while unsatisfied customers could go ...Read the whole story...