Friday, April 18, 2008
  • Tameka Kee, April 18, 2008, 12:30 PM
  • Get Your Urchin 6 Fix Unofficial Google Analytics Blog

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  • Clickable SEM Management: A Hands-On Review Small Business Computing

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  • Rankings Maintenance: Prepping For Long HaulWebProNews

    Once the initial tasks of on-page optimization are done, the "heavy lifting" phase of SEO takes a back seat to rankings maintenance. And as Jim Hedger notes, sustaining strong organic rankings isn't rocket science, but it is hard work. So he serves up a roadmap for maintaining top organic placement in the long run.

    "Barring unforeseen circumstances and assuming best practices have been followed all the way through, the majority of a search marketer's working time is likely spent on continuing to update the blog, link building and social media marketing," Hedger says.

    In addition to ...Read the whole story...

  • Google's Tips For Making Domain Changes Google Webmaster Central Blog

    Making a domain change can be perilous to your search rankings, but if you follow Google's best practices, it doesn't have to be. "Your aim is to make the transition invisible and seamless to the user, and to make sure that Google knows that your new pages should get the same quality signals as the pages on your own site," says Riona MacNamara.

    First do a trial run with one directory or subdomain first, and use 301 redirects to notify Google of the change. Once you're satisfied with the results (all pages are showing up in the index, ...Read the whole story...

  • SEO Site Review: Pinkorpunk.com Practical eCommerce

    Pinkorpunk.com is an e-commerce Web site for fashionistas in search of accessories that are either pink or unleash their inner punk. While it's a concept that's likely to draw in both viral and highly targeted traffic, Jeff Meundel gives the site an overall grade of "C" when it comes to SEO--meaning there's significant room for improvement.

    While the homepage is visually interesting, Meundel says that there's not enough text content for the spiders to crawl, so it gets a "C-." "Some good keyword research is in order to determine what a potential customer might be searching for," he ...Read the whole story...

  • Microsoft Scoops Up Farecast Seattle PI

    John Cook has the inside scoop on Microsoft's pick-up of Farecast, a Seattle-based travel search startup. Cook's sources say that Microsoft paid $115 million for Farecast, and though the software giant confirmed the acquisition, the spokesperson didn't say how much the deal cost.

    The two companies had partnered in the past (via a content-sharing deal for MSN Travel), and Microsoft's spokesperson said that the plans are to "incorporate and apply" Farecast's price forecasting technology in "new and interesting ways."

    Cook reports that the software giant wasn't the only interested bidder, particularly in light of the ...Read the whole story...

  • Ready For Case-Sensitive SERPs? Natural Search Blog

    While Google has officially stated that search results are not case-sensitive, observant SEOs in both the U.S. and the U.K. have recently reported seeing some case-sensitivity variances in the wild.

    Chris Silver Smith offers screenshots of two instances, one in the travel vertical (for "Chicago Hotels" and "chicago hotels") and the other for a general search ("Fossil watches" vs. "fossil watches")--and while the SERP differences are subtle, they are still noticeable.

    "If this continues much longer, I think that SEOs will likely start doing all sorts of case-sensitive keyword research and optimization based off of it," ...Read the whole story...