Tuesday, April 22, 2008
  • Tameka Kee, April 22, 2008, 1:30 PM
  • A Peek Into Latest Domain RoundTable AuctionJohnon.com

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  • SEOmoz Takes Search Training to Video Search Engine Journal

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  • Yes, Virginia, Yahoo is Updating the Algorithm Again YSM Blog

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  • Not Your Average Traffic-Driving Tips PromotionWorld

    Stumped for ways to increase traffic to a well-established site? Rob Wood suggests creating a "What's New" or "New Products" page. "Site visitors like to see what is new, trendy, or just released," Wood says. "Make it easy for them."

    Always include a "forward to friend" option in your email correspondence with consumers, as this helps boost the viral power of an ad campaign or promotion. If you can sustain the pace, Wood says to try adding new content on a daily basis, be it via blog, press release or outsourced articles. You can also rope users into ...Read the whole story...

  • W3Counter: Worthy Google Analytics Challenger? Search Newz

    Navneet Kaushal reviews W3Counter, another Google Analytics challenger--with a free suite available for site owners that receive less than 5,000 daily page views. W3Counter offers more than 30 real-time reports, including a Live Visitor Map, so Webmasters can find the locations of visitors from around the globe when they're on the site.

    In addition to the standard analytics tools of visit origination and navigation-path tracking, W3Counter's dashboard interface allows site owners to compare components like search phrases and page view activity for the previous two weeks on a site-by-site basis. W3Counter also supports the Feedburner API to track ...Read the whole story...

  • Keep SEO In Mind During Site RedesignSearch Engine Watch

    Mark Jackson says there are four SEO essentials to keep in mind when planning a site redesign--the information architecture, the URL structure and page design, the content and of course, the launch itself.

    Tie the site's overall architecture to keyword research. The marketing department may have some ideas on which keywords attract which consumers, but "make sure you're building a Web site that actually has pages devoted to the keywords," Jackson says.

    The content management system (CMS) in place needs to jive with SEO, as sometimes these platforms can create long, non-search friendly URLs and page ...Read the whole story...

  • Small-Biz Owners Should Balance Keywords And ContentWebProNews

    Small-business owners often don't have the time to craft Web site content just for the sake of SEO, and panelists at the "Keywords and Content" session at the Small Business Marketing Unleashed conference in Houston said that the most engine-friendly content may not be in the user's best interest, either.

    "Search engines don't pay your bills, but your prospects and customers do," said Heather Lloyd-Martin, the president and CEO of SuccessWorks Search Marketing Solutions. So while building a keyword-dense site may be appealing to Google--it may actually drive consumers away. Lloyd-Martin said balance is key--i.e. slipping in two ...Read the whole story...

  • The Many Ways Google Keeps Retooling Searcher's InterfacePPC Blog

    Google's strong first-quarter results showed that the search giant's constant focus on improving core search has been a stellar strategy. Gordon Choi illustrates the many changes that Google has made in recent months to the search user interface, starting with the flexible search box. When searching on Google.com, the box extends to fit the size of a user's query.

    Meanwhile, Related searches and Related phrases show up at the bottom of the search box, features that Choi says "are certainly for increasing stickiness." The recently launched Site Search also boosts stickiness, as users can search within a brand's ...Read the whole story...