Monday, May 19, 2008
  • Tameka Kee, May 19, 2008, 11:30 AM
  • Search In '08: An Investor's View SEM Insights

    Laura Gallow serves up a take on the search developments in '08 from an investor's perspective. Right off the bat she says that finance types shouldn't count Yahoo out--even in the wake of a 20% share drop after the botched Microsoft buyout. "Yahoo! (Nasdaq) is not dead by a long shot," Gallos says. "While the 2 year trend has been a decline, there is much positive speculation about the future of company and thus the stock."

    Google rode out a rocky first quarter (well -- speculations about one, at least), so she thinks that the share price won't ...Read the whole story...

  • Site Clinic: Search Engine Guide

    Jackie Baker gives, an agency that plans... well, golf vacations in Thailand, Cambodia and Vietnam, the once-over for keyword usage, link building efforts and overall site design.

    While's Webmaster has done the necessary work by crafting unique, keyword-rich title tags and meta descriptions for each page, Baker says that he's narrowed the site's scope by using too many geo-targeted terms. "SEO will serve best by targeting visitors who are looking for a golf vacation, but aren't sure where they want to go," she says. "I would recommend using broader terms throughout the website that aren't ...Read the whole story...

  • New Live Search Mobile Features Live Search

    Late last year, MSN upgraded Live Search for Windows Mobile and included a feedback option that let users send their requests directly to the engineering team. And this month's update to the mobile search platform stems from those user requests.

    The improvements include a weather icon that provides current conditions and a four-day forecast, and better Bluetooth support. In addition, the team integrated more features with Live Search maps, with new cities added to the live traffic conditions module, as well as the ability to map contacts directly from your address book.

    The core search function ...Read the whole story...

  • Microhoo: The (Search) Play Marches On Silicon Alley Insider

    Henry Blodget piggybacks on the latest scoop from All Things Digital's Kara Swisher regarding the latest Microhoo developments. Sources said that the two parties were discussing a search outsourcing deal--not unlike the one Yahoo has been pursuing with Google--and Blodget argues that it would still be a step in the wrong direction for them both.

    "We were encouraged when we heard that Microsoft (MSFT) and Yahoo (YHOO) are now talking about an 'alternative transaction,'" Blodget says. "We thought that, finally, the companies might be discussing a combination we think would be smart: Microsoft spinning its Internet operations and ...Read the whole story...

  • Applying PPC Analytics To Offline Efforts John W. Ellis

    John Ellis provides a number of examples of how marketers can use insights gleaned from PPC campaigns to influence their offline marketing efforts.

    First up are the analytics from ad testing--including headlines, copy and landing pages. You can use this data to influence your offline messaging. "Ad rotation gives the advertiser great insight into the mind of the customer," Ellis says. "For instance, do customers click more on ads that offer 'Free Shipping' or 'Free Item with Purchase'?"

    Meanwhile, using features like broad matching offers further consumer insights, as you can see the words that your ...Read the whole story...