• Tameka Kee, May 28, 2008, 12:45 PM
  • Eric Schmidt Says SEM's Future Is UnlimitedWebProNews

    After all, paid search is still Google's cash cow. In a recent interview with German pub Faz.net, Google's CEO said that the giant continues to focus on improving search technology and targeting because "there's no limit for search marketing."

    Still, Eric Schmidt did say that much of Google's future growth would stem from mobile search and advertising. He was less optimistic about social media ads, though, echoing Larry Page's remarks about the glut of inventory being difficult to monetize.

    "We have a lot of traffic, a lot of page views, but it is harder than we ...Read the whole story...

  • LinkedIn's SEO ChallengesClickZ

    LinkedIn has rolled out Business Profiles, which let companies create a page (in the same way that their individual employees can) and use it for recruiting and lead generation purposes. While the actual links (back to the homepage or company blog) created by LinkedIn would seem like a boon to a company's SEO strategy, Erik Dafforn argues that the social network has some hurdles to clear before it can be utilized as a real search tool.

    One problem is the flexibility that LinkedIn gives profile creators. Not all employees may know the company's official name and URL, and "with ...Read the whole story...

  • An AdWords Automatic Matching Experience PPC Hero

    When Google announced its Automatic Matching feature, many marketers were concerned even about the possibility of letting the search giant run ads for keywords and queries on its own--essentially burning the budget on words and even categories that they wouldn't have chosen themselves.

    Now that the giant has begun rolling out the practice, reports of how well (or not) Automatic Matching works are rolling in. Hanapin Marketing's Amber Benedict gives the rundown on the results of a week-long test--and the outcome was a little underwhelming.

    "I've had a full week in running the new feature and ...Read the whole story...

  • The 411 On Travel Search With Kayak CEO Steve Hafner Wilhelmus

    Kayak CEO Steve Hafner went on the record with PhoCusWright President Philip Wolf during the Travolution Summit 2008 in London, and William Bakker has posted a video of the discussion, in addition to a rough transcript.

    Hafner discussed the future for Kayak, which bought rival travel search aggregator SideStep in late December. "Our goal is simple," he said. "We want to be the number-one travel site for consumer information world wide."

    In terms of volume, Hafner said that the company would round out the month with about 45 million queries. "That's more than Priceline, but half ...Read the whole story...

  • Macy's.com: Trickle-Down Effect Of Bad Search Strategy Optimize & Prophesize

    In a recent Wall Street Journal interview, Macy's CMO and Chairman of the online division Peter Sachse gave a vague response to the question of how the retail giant was measuring the effectiveness of its search marketing efforts.

    "It's not as precise as we would like it to be," Sachse said. Then he used the example of a shopper searching for "perfume," and said that Macy's could track back to search if the consumer bought it online, but not if they'd actually come into the store.

    His ambiguity sparked Jonathan Mendez' curiosity--after all, shouldn't the head ...Read the whole story...