Thursday, May 29, 2008
  • Tameka Kee, May 29, 2008, 12:45 PM
  • Google Did What To Your Meta Description? TechCrunch

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  • The View From 2007: Average CTRs By Industry On Google Ads Shimon Sandler

    In early 2007, Shimon Sandler asked his AdWords rep for some benchmarking data for click-thru rates (CTRs) on a by-industry basis. In the midst of spring (soon-to-be summer) file cleaning, Sandler found the slide she'd prepared for him, and decided to share it with the search community.

    "I was told that these are from large comprehensive PPC campaigns from industry leaders," he says. "I don't think this can really be used as representative data for the Avg CTR for each of these industries. But, it's interesting data anyway."

    Indeed. For example, average CTRs for the banking/savings ...Read the whole story...

  • Debunking The Myths About Search & Video Search Engine Land

    Glenn Pingul says that video should be a core search marketing tool, and gets to work debunking some of the most common myths that small business owners seem to have about the medium.

    First off, video doesn't have to be expensive--nor does it have to be a clip of live action. Repurposing 30-second spots is great if a company already has them, but creating high quality how-to videos, interviews and even photo slideshows set to music can be just as effective.

    But video--just like all searchable content--must be fresh and updated. "Now, the timeframe of what ...Read the whole story...

  • Live From The Trenches: It's Yang and Decker Searchblog

    John Battelle recaps Kara Swisher and Walt Mossberg's conversation with Yahoo top brass Jerry Yang and Sue Decker at the D Conference. Yang and Decker are as frank as they can be about the Microhoo implosion, the search race, employee morale and how they're dealing with the shareholder turmoil.

    "Over the last two years we've closed the gap against Google by quite a bit," Yang said, speaking about bid prices on Yahoo's Panama platform. "Now we've shifted our focus back to driving query growth, which is growing on an absolute basis." He acknowledged that Yahoo was second fiddle ...Read the whole story...

  • Still More Reasons You Need Search For Reputation Management Web Ad.vantage

    There's no shortage of examples of odd or potentially brand-damaging search rankings in the wild, and as Lisa Melvin illustrates, they're often the best tools to use when trying to instruct marketers on the necessity of search reputation management.

    For example, Hyundai demonstrates good ownership of the first SERP for "Hyundai," with its official U.S. homepage in the top organic spot, individual dealer Web sites, a Wikipedia listing and news clips below. The company also secured the top spot in paid search.

    But a search for "Hyundi," a common misspelling, turns up no official Hyundai info ...Read the whole story...

  • The Fight To Keep 'SEO' From Being Trademarked SEOmoz

    Sarah Bird, legal counsel for the search firm SEOmoz, brings readers up to speed on the fight to keep the term "SEO" from being trademarked. About a month ago, it came to light that a Jason Gambert was trying to trademark the term, so Bird and others in the search community (including Rhea Drysdale and the team at Arteworks) filed opposition proceedings to block his application.

    In response, Gambert launched a Web site defending his position, arguing that he was simply trying to "save search pros from themselves" by forcing the community to adhere to standards. Despite repeated ...Read the whole story...