• Tameka Kee, Jun 19, 2008, 2:16 PM
  • There's No Off-Season When It Comes To Paid Search And PoliticsSEM Geek

    During the Presidential primaries, paid search became a key tool in the candidates' marketing arsenals. So it's likely that Congressional candidates and other politicos will follow their lead in come November. But Greg Meyers says that waiting until the last minute to unleash PPC campaigns would be a big mistake as there's no "off season" when it comes to search. There's just time to build account history with the engines, test ad copy and content network exclusions, and develop the best-performing keyword list.

    "When a new campaign launches PPC, no matter how relevant you make the ad groups, Google will ...Read the whole story...

  • The Link Harvester Link Building ToolLink Building Best Practices

    The Vertical Measures team serves up a review of the Link Harvester link evaluation tool. "It allows deep database querying of the Yahoo! Search database via the Yahoo! API," the team says. "As far as we know, it is the only link tool on the market which specifically specializes in allowing you to easily and quickly query beyond the Yahoo 1,000 search result limit."

    You plug in the domain of a competitor's Web site and get info on the number of unique domains that are linked to it, their IP addresses, as well as the breakdown of links that come ...Read the whole story...

  • Still More Tips From Matt CuttsSEOmoz

    Brent Payne recaps the latest interview with Matt Cutts (by Eric Enge, SEO and author of the Stone Temple blog) and distills Cutts' "Google-speak" into a few useful tips. For example, paying for links outright is still a no-no. But paying a social media consultant to help you craft articles that snag a first page spot on Digg (and the ensuing links) is not. "Google's algorithm likes Digg and will like Digg for the foreseeable future," Payne says. "Googlebot sees Digg as a clean source of link authority. Hire social media marketers, people!"

    As for working with widgets as linkbait, ...Read the whole story...

  • AdWords Editor 6.0 Unleashed Unofficial Google Analytics Blog

    The latest version of the AdWords Editor tool was released about two weeks ago and Page Christenbury reviews some of the newly upgraded features. The most significant change is the Editor's newfound compatibility with the Conversion Optimizer tool. Previously, you had to shut off the optimizer if you wanted to make any campaign changes with AdWords Editor.

    The new version also allows you to find duplicate keywords in multiples, as opposed to going in and deleting them one-by-one. "For example, you can choose to select all the duplicates with the lowest CTR, then delete them," Christenbury says.

    Meanwhile, AdWords ...Read the whole story...

  • Whither Twitter?All Things SEM

    Marios Alexandrou seems like one of the few search pundits that hasn't jumped on the Twitter bandwagon. And while he acknowledges that his industry counterparts have promoted (and sometimes proven) Twitter as an essential social media marketing tool. "I find myself more and more inclined to shut down Twhirl and move on," Alexandrou says.

    First, he argues that most of the Tweets people send are not valuable to the community (of followers). "I'm not saying that there has to be a money-making idea in every message, but a message to your network should at least be of value/interest to more ...Read the whole story...

  • AdWords Landing Page Load Time Rule Now In EffectInside AdWords

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  • Baidu Shows Paid Ads In the Last Spot On The PagePPC Blog

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