• Tameka Kee, Jun 20, 2008, 3:00 PM
  • Make Your Site Search More Of An Asset Rimm-Kaufman Group

    Larry Becker takes a deep dive into site search functionality and why it's a vital tool for online retailers in particular. "Tune it up, and it has the potential to be one of the most ROI-positive investments you'll make in your site," he says. "Site search needs to help your visitor choose and buy, as well as find." Evaluate your site search from the consumer perspective. Is the search box easy to find and on every page? Is it clearly labeled and distinctive from an email sign-up box? Next, try running a simple search and examining the results. Are they ...Read the whole story...

  • Search And Discover Local Eateries On The iPhoneKelsey Group Blogs

    UrbanSpoon has rolled out a local restaurant search and discovery application for the iPhone. Users enter variables like cuisine and price and then "shake" the iPhone to get a random selection. The Magic 8 Ball-style app uses GPS and the iPhone's accelerometer (or the feature that can tell whether it's upright or on its side) to come up with results.

    "We looked at all of the other apps which were either games or practical applications," said UrbanSpoon co-founder Ethan Lowry. "We thought it would be good to do something that is a hybrid of both."

    Mike Boland likens the app ...Read the whole story...

  • Slightly More Marketers Use Search For Branding: SEMPO DM News

    More marketers are using paid search for branding than direct response, according to stats from the latest SEMPO "State of the Market Survey." Some 61% of advertisers surveyed said brand awareness was their primary objective for SEM spending in 2007, while 58% said it was for direct sales.

    More than 800 advertisers and search firms completed the survey, and according to Ellen Keohane, the data also showed that SEM budgets continue to "poach" dollars from offline channels, including print, direct mail and TV ads.Read the whole story...

  • Flickr Optimization TipsSearch Marketing Gurus

    Li Evans' latest online video tutorial centers on optimizing images and short video clips for Flickr. She takes viewers through the process step-by-step, from creating a Flickr profile and uploading the images, to crafting good descriptions and tagging.

    Evans also reminds viewers about the importance of photo titles and descriptions for SEO. For example, a San Diego tour guide service may have pictures of lion cubs from the San Diego Zoo, and want to optimize them so that they show up in searches for "San Diego Zoo" or even "family fun in San Diego." If the company uploads the pictures ...Read the whole story...

  • Hakia Opens Up, Adds APIsReadWriteWeb

    Hakia has opened up its platform to third-party developers. The semantic search engine rolled out a set of APIs that will allow techies to tinker with its natural language search technology and develop applications. Mobile video firm Berggi, for example, has already tapped Hakia's index for a mobile app called Berggi search.Read the whole story...