Wednesday, June 25, 2008
  • Tameka Kee, June 25, 2008, 1:15 PM
  • Education-Friendly Search Engines College@Home

    Though Google clearly owns the core search space, the search giant actually doesn't deliver the best results to all searchers all the time. Take college students, for example. "College students sometimes need more specific tools to help them uncover quality information on the Web that they can use for class projects, research papers, and even job and apartment searches," says Laura Milligan. And she lists the myriad alternatives students can turn to when in need of info on the Web.

    For quick answers to reference-style questions, Milligan suggests, and wiki-searchers Powerset and AskWiki Beta. For answers on ...Read the whole story...

  • Think Like An Outsider To Improve Your Site Future Now

    When you're constantly focused on achieving a client's goal, and doing the analytics, blogging, paid and organic search work to get there, it can be hard to pull away from the Web site and get a fresh view. But as Jeff Sexton notes, sometimes thinking like an "outsider" can be the final trick needed to drive conversions, boost traffic, or otherwise signify a project's success.

    It starts with thinking in terms of a different context--a task that can be quite difficult when you've always thought about your laptop repair client's Unique Value Proposition (UVP) in terms of tech-savvy ...Read the whole story...

  • Blog Analytics Spotlight: Length Of Visit Reports adCenter Community

    Common site metrics like unique visits and page views aren't sufficient when it comes to determining the effectiveness of a blog. As Mel Carson notes, determining how sticky a blog is, is a much better way of assessing the relevance and stickiness of its content.

    Microsoft's adCenter Analytics offers Length of Visit tracking, which "will give you an excellent clue as to whether visitors are finding your content compelling," Carson says. The report can be found under the Visitor Loyalty tab, and displays the number of visits over the given test time, the length of each visit in ...Read the whole story...

  • A Plethora Of Search (And Webmaster) Videos Inside CRM

    YouTube is not just a channel for your clients to post their how-to clips and other link bait. No, Google's video aggregator can be an educational medium for SEOs and Webmasters too, and the Inside CRM team has compiled a list of over 100 Web-marketer-friendly videos for your perusal.

    There are almost 15 videos in the SEO category alone, ranging from interviews with Matt Cutts from SMX Seattle (he discusses duplicate content, among other topics), to tutorials on the basics like title tags, best practices, and how to run a site health check.

    Meanwhile, there are ...Read the whole story...

  • The Case For A Secondary Search Team Chief Marketer

    "Secondary search--the implementation of a secondary SEM team to complement existing search campaigns--can do wonders for an organization," says Larry Organ. "But it's still under the radar for many marketers." That may be an understatement.

    Organ offers an overview of the practice of hiring one search team (typically in house, and typically for large companies) to focus on one set of paid and organic search terms, while the other team devotes their time to a different crop of keywords, ad text and landing pages. "Primarily, organizations that do so can expect to dominate search engine positions, outmaneuver industry ...Read the whole story...