• Tameka Kee, Jun 27, 2008, 3:00 PM
  • Doctor's In: Get Your Web Site Checked Up Viper Chill

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  • Fix Your Site's CodeSearch Engine Guide

    Buggy, bloated or otherwise compromised source code can actually be the source of a site's drop in, or failure to rank on the search engines. So Stoney deGeyter offers a rundown on the most common code problems and solutions, starting with errors that keep the engines from crawling your page as a whole.

    "There are numerous coding errors that can essentially stop the spiders from grabbing, indexing and evaluating your copy properly," deGeyter says. "For example, if you forget to close your tag the search engines may not take your body copy into consideration, not knowing that ...Read the whole story...

  • Microsoft To Snap Up Powerset?Marketing Pilgrim

    Looks like the semantic search darling of many in the industry is about to be snapped up by the behemoth. Venture Beat is reporting that Microsoft is set to purchase semantic search engine Powerset to the tune of $100 million. TechCrunch, on the other hand, says that the deal is not finalized, and may be scrapped if Microsoft can still get its hands on some of Yahoo's search business. Andy Beal digs into what the strategy could be behind Microsoft's move, as well as the caveats of such a purchase.

    "$100M is probably the amount of interest Microsoft's ...Read the whole story...

  • Meal-Based Food Searches, Coming To A Yahoo SERP Near YouSEO By the Sea

    Most food-based searches are of the local restaurant variety, with searchers on the prowl for late-night grub, a romantic dinner for two, or even a new cuisine in their own neighborhood. But what if you could actually search for meals on the Web, complete with pictures and nutrition-value info, and then make a restaurant choice? That's the logic behind the latest Yahoo search patent, which Bill Slawski examines in this post.

    The Yahoo search engine would index pictures of foods based on alt tags and sets of meta data that describe how the dish would taste (i.e. spiciness, ...Read the whole story...

  • Is Google Going Behavioral?Search Engine Land

    Barry Schwartz piggybacks on a New York Times article that focuses on Google's usage of past queries to serve more relevant ads. While the giant isn't going back by days into searchers' histories, Nick Fox (Google's director of business product management) did admit that some ads would be served based on a user's previous two or three queries.

    To track even a few searches, however, would require some form of cookie to be served to a user--the foundation for behavioral targeting at its simplest. "Obtaining the latest query does not require cookies to be assigned and tracked for ...Read the whole story...

  • Search Still King For Lead Generation E-consultancy

    Almost 80% of online marketers are using organic search as their main lead generation channel, ahead of in-house email (75%) and paid search (71%), according to the latest Online Lead Generation report from E-consultancy.

    E-consultancy and Clash-Media surveyed over 600 online marketers to find out about their B2C lead generation habits, and found that paid and organic search were still the most widely used lead generation tactics. Over half (52%) of respondents said that organic search was a "very effective" practice for generating leads. Meanwhile, just under half (48%) said the same about paid search, but a majority ...Read the whole story...