• Tameka Kee, Aug 19, 2008, 1:30 PM
  • Search Google Sans Google-Produced Results Startupbin

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  • SES San Jose Spotlight: Video Search Optimization TipsSearch Engine Roundtable

    Barry Schwartz (aka RustyBrick) recaps the video search optimization panel, which was filled with stats and examples from case studies. For instance, Greg Jarboe found that maximizing a video's usefulness on YouTube stemmed from making it both searchable and shareable--as well as tweaking the videos that surround it.

    Jarboe alluded to a recently posted Allen Iverson workout video that had garnered nearly 37,000 views as of August 8--only 13% of which came from search. The majority of the other views came from somewhere else. "In this case, they came from related videos. People don't watch 'a' video, they ...Read the whole story...

  • Penalty-Free Keyword Stuffing SEOmoz

    This reader-generated article focuses on keyword stuffing--and how a page that has been pumped with 254 iterations of the term "worlds greatest SEO" has still not been penalized by Google. In fact, the page ranks #1 for the term "worlds greatest SEO," which highlights the ambiguity within Google rankings.

    Darren Slatten developed a Web site as a gag, aiming for top rankings for the term "worlds greatest SEO." "I chose this phrase because it amuses me... plus it has virtually zero search traffic, and therefore, zero competition," he said. "In other words, simply using that phrase in my ...Read the whole story...

  • SES San Jose Spotlight: Anything But Google For PPC Search Engine Journal

    The panel's title says it all: "Everything But Google: Alternative Search Marketing Options," and Darrell Long provides sound bytes as well as a bit of analysis of the session.

    First up was Sage Lewis, who advocated buying articles from bloggers (pay per post), as well as Quigo (a niche PPC engine), the Facebook business center, as well as traffic on Ask and Superpages.com. Meanwhile, ContextWeb's Jay Sears said that the key is to target content--not just search terms. "When you're targeting content you want to go wide versus search where you want to be as specific as possible," ...Read the whole story...

  • The Ins And Outs Of Competitive Search Intelligence Search Engine Land

    Eric Enge offers examples of how to use third-party services like Hitwise to run competitive intelligence and figure out how/whether your competitors are hijacking your branded terms.

    In the case of Orbitz, the travel aggregator seems to be doing well, garnering about 83% of the traffic stemming from the keyword "orbitz." But what about the remaining 17%? Clearly, competitors like Travelocity and SmartFares are brand-jacking, snagging about 2% of the missing traffic each. "That's really pretty significant, since the user has probably started this search with an intent to go to the Orbitz site," he says. "All in ...Read the whole story...

  • SES San Jose Spotlight: Around The Search World Top Rank

    Do you know the way to San Jose? The path goes through China, Japan and Latin America, at least, that's the route that part one of the "Search Around the World" panel took.

    T.R. Harrington tackled both the challenges and opportunities search marketers face with China--namely the fact that the PPC interfaces are not nearly as sophisticated, but the sheer volume of searchers warrant at least thinking about an international strategy. "For organic search, the wide range of differences across the Chinese provinces can prove difficult when trying to effectively translate search terms for which to optimize," Harrington said. ...Read the whole story...