Wednesday, August 20, 2008
  • Tameka Kee, August 20, 2008, 12:30 PM
  • Searching For Error Codes With ErrorKey Alt Search Engines

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  • Optimizing For Local Search On Google & YahooSearch Engine Land

    Making the most of the Google OneBox and Yahoo Shortcut listings is a must for local advertisers, as these enhanced results provide local searchers with enough at-a-glance info to help them make quick decisions about local businesses. Steve Espinosa offers tips for site and page optimization to help ensure that your company (or client) gets an effective OneBox or Shortcut listing.

    Of course, you'll want to make sure that you include the business address and telephone number, preferably in hCard format (an HTML markup that directs the engines to specific snippets of info). And don't forget to optimize ...Read the whole story...

  • Customize Your 404 PagesOfficial Google Webmaster Central Blog

    Now Webmasters can customize the 404 messages site visitors receive when they arrive via a broken link, as Google has bundled a new 404 page widget into Webmaster Tools. Site owners can tweak the look and feel of the widget, and creating it is as simple as cutting and pasting the supplied JavaScript into the existing 404 page's source code.

    The custom 404 widget will suggest a working URL that's most similar to the one the user had tried to access (i.e. fixing something simple like a forgotten backslash, or missing end parameters), as well as site search ...Read the whole story...

  • AdCenter Tweaks Keyword ResearchAdCenter Community

    Microsoft continues to improve its adCenter interface, announcing a number of changes this week, including more streamlined billing features and better keyword research tools. While the billing upgrades are nice and necessary--users can elect to pay their bill in full now, and delete inactive credit cards from their account--the keyword improvements are what Carolyn Miller's post is about.

    "First of all, after you search for keywords on the Research tab, you now have the option of seeing the click-through rate (CTR) and average cost-per-click (CPC) for your list of suggested keywords," she says. You can also view the ...Read the whole story...

  • SES San Jose Spotlight: 5 Things You Didn't Know About SEM Top Rank

    Panelists at this SES San Jose session aimed to debunk 5 SEM myths--including the idea that the long tail continues (and will continue) to grow, that search continues to be opaque, and that everyone should do SEM. (Yes, that's only three, but head over to Dana Larson's post for the full rundown).

    First up is the myth of the long tail. According to Chris Zaharias, the long tail phenomenon has started to reverse itself. "Searchers now go in and look up the names of websites they want to go to or the actual brand ad style of shoe ...Read the whole story...

  • The Search Innovation Continues SF Gate

    So Cuil blew its big coming-out party, and Powerset's fanfare faded, despite being picked up by Microsoft. That hasn't stopped hungry developers and the VC firms that back them from continuing to craft the next "Google-killer," leading the charge of search innovation along the way. Case in point, Cooliris and BooRah, a pair of search startups chosen by Deborah Gage for their commentary on the search evolution race.

    Cooliris lets searchers preview Web links, images and video results without having to click on them, while BooRah deals strictly with reviews (restaurant reviews at the moment, but the company ...Read the whole story...