Monday, August 25, 2008
  • Tameka Kee, August 25, 2008, 12:45 PM
  • SES San Jose Spotlight: Implementing And Tracking Social Media Efforts Top Rank

    Jessica rounds up Top Rank's extensive SES San Jose coverage with this post that outlines the basics of analyzing and tracking social media efforts, starting with how to set up a social media strategy.

    First, you need to listen to the conversations--i.e. how people are feeling about your brand, who the most influential voices are, and where they're talking about it--to map the landscape. Then, you become part of the conversation by answering forum posts, commenting on blogs and, in some cases, developing ads that will run against the social media content.

    Lastly, you need to measure and ...Read the whole story...

  • Optimizing For Inclusion In Google News Shimon Sandler

    "Getting included in Google News can drive a ton of traffic," says Shimon Sandler, and he offers tips for getting your articles and blog posts indexed and filtered into both Google and Yahoo's SERPs with the "News" spotlight.

    First, make sure your story is adding info to the actual news report--for example, expert commentary or an angle that no one else has pursued. Spitting out the same stats and facts that have already been covered won't garner your piece visibility.

    Sandler also suggests making sure that each story has a URL that seems static (at least ...Read the whole story...

  • Still More Ways Search Firms Can Incur Client Wrath iMedia Connection

    Brandt Dainow serves up a scathing review of seven ways that search firms can under-serve or otherwise rip off their clients. He's not an "SEO sucks" kind of guy, as this article comes on the heels of one in which he extols the virtues of SEO. But Dainow explains that he received a "surprising" number of responses to the first article from readers who'd been duped by unscrupulous search firms.

    "People complained about SEO suppliers doing things that I thought we had long ago eliminated," he says. "I thought the marketing community had smartened up and driven the ...Read the whole story...

  • Can Fiddling With Too Many Title Tags Negatively Affect Rankings? WebmasterWorld

    What happens when you tweak title tags across a swath of pages on your Web site at the same time? Apparently, tumbling rankings, a decrease in the number of pages indexed and an ensuing slowdown in traffic, according to one Webmaster's account. Internetheaven, a WebmasterWorld forums user,explains that organic traffic to his site dropped by 65% in the wake of him changing the title tags for about 60 of the site's 250 pages.

    "Last week I went through about 60 of them and adjusted the title tags to something I thought would be more appropriate," he said, "E.g. ...Read the whole story...

  • the Lowdown On Google's Latest Quality Score Changes Digital Media World

    Google announced a number of Quality Score changes last week, and Rob Weatherhead cuts through the "Google-speak" to break down what it actually means for everyday AdWords users. One of the main changes is a removal of the minimum bid--which means that advertisers will see the estimated CPC they'd have to pay to get an ad to appear on the first page of results, instead of the standard lowest-price bid they'd need to make to have the ad appear in general. The other change is a Quality Score that's determined by query level as opposed to a per keyword basis. ...Read the whole story...