Tuesday, August 26, 2008
  • Tameka Kee, August 26, 2008, 1:30 PM
  • Mobile Search, Ads Provider Raises $26 Million To Take On Google TechCrunch

    Erick Schonfeld positions mobile search and ads provider JumpTap as a direct competitor to Google in the race to own the mobile search landscape. The company just completed a $26 million Series D round, led by Alliance Bernstein (and supplemented by companies like WPP, among others).

    Of course, the JumpTap team believes that they have an edge over the search giant when it comes to mobile. According to CEO Dan Olschwang, the company's search algorithm is geared toward ranking actionable results higher than others--i.e. delivering the location of the nearest drugstore when a user enters "Tylenol," as opposed ...Read the whole story...

  • Is Google Trespassing With Street View? Ars Technica

    Google Street View may be a fun and even useful tool in many instances, but the up-close and personal detail that it offers of places (and sometimes people) has garnered scrutiny from privacy advocates around the globe. And as David Chartier notes, it doesn't help that Google seemingly violates trespassing laws to get some of the images.

    In April, a Pittsburgh couple sued the giant for posting images of their home on Street View, because the camera-carrying truck had to drive down a private access road to snap them. Meanwhile, community groups in California's Sonoma and Humboldt Counties ...Read the whole story...

  • Integrating Search With Other Channels StraightUpSearch

    Cross-channel integration, synergy and synchronization may seem like the buzz words du jour, but Teal explains that there are ways to ensure that your company's on- and offline marketing efforts (including search) work together, that go beyond the hype.

    For example, if your company (or client) is opening up a new store location, combining local offline ads with local search is a great way to gain visibility in the new neighborhood. And if your company snags a lot of print press--draft it by calling attention to the buzz on your Web site. "Integrate podcasts so potential leads can ...Read the whole story...

  • Automatically Launch 301 Redirects With New WordPress Plugin Search Engine People

    Blog posts tied to breaking news often suffer from a limited shelf-life--but they can help garner lots of juice-passing links that can help propel your blog (or the encompassing site) to the top of the organic listings. And there's a new plugin for WordPress bloggers that lets you automatically create 301 redirects so that you can pass the juice on from those highly-trafficked posts.

    Search Engine People developed the free plugin, which is available at http://www.searchenginepeople.com/tools/wp-301redirect.zip. It allows you to redirect any blot post or page to any other post or page--whether its internal or external--simply by entering the ...Read the whole story...

  • Inviting The Crawlers To Dig Deeper On Your Site Search Engine Journal

    If you're struggling to get the deeper content on your site indexed, Ann Smarty has some tips for enticing the engines' crawlers to dig in and spend more time. First, make sure you have an accurate count of the number of indexed pages. Go beyond the standard "site" parameter and check for the number of pages indexed in each directory and sub-directory. Also, check to see what the most recently indexed pages are.

    Armed with this info, you can try to identify any patterns in the pages that weren't indexed. For example, are there any internal pages that ...Read the whole story...