Friday, August 29, 2008
  • Tameka Kee, August 29, 2008, 1:45 PM
  • Test Paid Search Before You Target With SEO SEOmoz

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  • The Rundown On Meta-Search Engines Search Engine People

    Ann Smarty reviews 10 meta-search engines, including newcomers like Clusty and IxQuick, as well as old-timers like Mamma and DogPile, highlighting some of their unique features and the value that they can add to a searcher's experience.

    For example, FuzzFind combs regular search engines and social media sites for query responses, while Mamma crawls all the engines and multiple content types, including video, images and IYPs.

    Still, while the idea of a search engine aggregator seems good, Smarty notes that "most (if not all) meta-search tools are no better than an individual search engine as neither of them ...Read the whole story...

  • Ask Revamps Kids Portal, But Are The Sponsored Links Safe? Bill Hartzer

    Ask has gone live with a revamped Ask Kids section, offering kids a search engine that's easier to navigate (more clicking than typing) and safe. And while the improved navigation and indexing make it great for kids on the hunt for info for upcoming projects, etc., Bill Hartzr notes that there are some discrepancies when it comes to sponsored content.

    For example, a search for "Texas" yields info on the state's population, state bird and song, but also features sponsored links right in the middle of the screen. "I know needs to monetize their search engine, but ...Read the whole story...

  • How Has Automatic Matching Been Performing For You? SEM Clubhouse

    Jim Gilbert and Mike Churchill offer some examples of how well (or not so well) campaigns that have been optimized using Google's Automatic Matching have been performing, along with some best practices for making use of the feature.

    In one case, Automatic Matching increased the cost of a particular ad group by 600%. About 88% of all resulting clicks came from the automatically matched keywords--and yet only about 30% of the traffic the ad group generated was actually relevant. All those wasted, poorly targeted clicks "effectively made the CPC of the keyword buys in this AdGroup 3.5 times ...Read the whole story...

  • Google, Mozilla Ink Deal Extension WebproNews

    Google and Mozilla have added another three years to their search partnership, meaning Google will still be the default search engine for Mozilla's Firefox browser, and Mozilla will continue to earn a significant portion of its overall revenue from the deal.

    Doug Caverly digs up the most recent figures that illustrate just how important Google's search revenue is for Mozilla's bottom line. In 2006, "Mozilla received about $56.8 million--or 85 percent of its revenue--thanks to the deal," he says. Numbers like that are what enable Mozilla to keep developing products like the Firefox browser, which has gained favor ...Read the whole story...

  • Content Development Tips StraightUpSearch

    SEO copywriting assignments may require you to wax poetic about subjects you barely know (or care) much about. So to avoid mashing your keyboard in frustration, or crafting paragraphs full of fluff, try these tips from Jared (as cribbed from late English professor and linguistics expert Paul McHenry Roberts).

    First, find facts to bolster your content. "At times, copywriters avoid the meat and potatoes of a subject; they become lazy and opt out of creating tangible writing for writing that's general and unspecific," Jared says. "Uncovering and sharing useful facts can help when you run out of things ...Read the whole story...