Thursday, October 23, 2008
  • Laurie Sullivan, October 23, 2008, 3:00 PM
  • Getting Noticed With SEO OrangeSoda

    Get your stories into search engines by building perfect keyword strings that will rank you high on the first page of a search query, suggests Janet the blogger. Start with emails, get onto blogs, and invest in SEO. If you come up high on the page of results, you're more likely to get covered by reporters and noticed by business partners, clients, reporters and friends.

    SEO is money well-spent. It will augment your personalized email pitches, where you put the topic in the subject line and get right to the point. Email is likely the best way to ...Read the whole story...

  • Firefox and Internet Explorer Get Inquisitor Yahoo Search Blog

    Yahoo has launched Inquisitor for Firefox 2 and 3 and Internet Explorer 7 and 8, so the majority of Internet users can now access the search experience from their browser search box. The look and feel of IE and Firefox versions bear a striking resemblance to the original Safari version launched earlier this year, but there are some important improvements to note, according to Ariel Seidman.

    The algorithm that generates the personalized results has been enhanced to return more targeted results. Yahoo also added a bookmark-based retrieval feature for IE. So, if you are looking for a page ...Read the whole story...

  • SEO 101 ClickZ

    Celebrating her 101st ClickZ column, P.J. Fusco turns the tables on herself to see what Google, MSN and Yahoo search engines consider her top 10 columns. Her efforts bathe a spotlight on some common SEO myths and misunderstandings, as well as provide a bit of insight into how the three major engines compile page-one results.

    Fusco goes through several examples, explaining in detail PageRank, internal site linking, and how MSN picks up some links that Google and Yahoo don't. Interestingly, MSN Live search results presented six new URLs not found in Google's or Yahoo's top 10 results. Unfortunately, ...Read the whole story...

  • A Word to the Wise: Become Data-Driven Search Engine Watch

    Some companies have pulled back from using analytics for more than basic metrics because they only see marginal results and it costs too much. However, data driven-organizations can compete more effectively, especially when they tie the information to SEO.

    It requires a few key steps, however. For starters, it requires putting in place the systems and technology to collect the data on an ongoing basis. It also requires you to hire people who can decide what metrics are important, gather the data, and then analyze it. Pay attention to current events that can drive traffic to your site. ...Read the whole story...

  • 6 SEO Diagnostic Tools To Check Out Search Engine Journal

    A number of tools that aggregate useful SEO-related information on one page can quickly evaluate content and provide instant access to individual sources. Ann Smarty rates six tools. The post offers a description for each, along with a rating of each tools' overall usefulness. She also provides a screen shot so you get a visual of the sites.

    The sites deliver a variety of data features, from aggregating tons of data comparing your site with your chosen competitor, to providing a list of related sites such as international resources of similar size, for example. Smarty admits she doesn't use ...Read the whole story...