• Laurie Sullivan, Oct 28, 2008, 12:45 PM
  • Finding Opportunities In Video Game Ads ClickZ

    Online video games and the advent of the networked game console have brought opportunities in search and in-game advertising. The online games connect families, build friendships and allow consumers to cross borders without a passport. So what's a marketer to do with this information? Identify pockets of the game industry that offer societal benefit and deliver your target audience. Kevin Carney makes a good case for exploring search campaigns and advertising in video games without going into grand details; rather, he provides examples of his real-life experiences with gaming.

    Demonstrating possibilities to reach your audience, he writes that ...Read the whole story...

  • Combine Multiple Links Into OneAddictive Tips

    Have you ever sent friends or family a couple of links to various sites like your online photo album that has the latest pictures from your trip to Kauai, a YouTube video, or a news article to save them from searching on their own? It's a pain copying and pasting multiple links in email. It would be nice to convert all of those links into one short link. Shrink2One is a free Web service that allows you to convert multiple URLS into one smaller URL

    Add links from the sites you want to share, along with a title, and ...Read the whole story...

  • Demystifying PPC Quality ScoresSearch Engine Watch

    Your PPC campaign has a quality score. Google, Yahoo and Microsoft reward relevant advertisers (and punish irrelevant ones) by instituting the quality scoring system, which simply put says: Advertisers who display relevant ads may achieve higher ad positions at lower costs-per-click than competitors who may be paying higher costs-per-click.

    The search engines want users to find exactly what they're looking for, and advertisers to get site visitors whose intent, expressed as a search query, match exactly what's offered by the advertiser's site. That way, satisfied users return to the search engine for dependable search results, and advertisers can ...Read the whole story...

  • 'This Site May Harm Your Computer...'Webmaster Central Blog

    These words sometimes show up in Google search results, but what do they mean? Google software engineer Oliver Fisher, said the server that the site runs on probably has a hole, a security vulnerability, most likely from some out-of-date software. That vulnerability has been exploited and malicious code has been added to the Web site. It's most likely an invisible script or iframe that pulls content from another Web site that tries to attack any computer that views the page. If the attack succeeds, then viruses, spyware, key loggers, botnets, and other nasty stuff will get installed on your computer. ...Read the whole story...

  • AdCenter Upgrades, Upgrades... And More UpgradesMicrosoft adCenter

    Microsoft upgraded adCenter, adding new features and links to help make managing campaigns easier. Several of the changes were requests made by community members. Among the new features: the ability to pause and resume ads and keywords, geographical targeting, and improved reporting performance on pages; faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits. You can also now create multiple account users; and, in the U.S., get keyword bid suggestions and performance estimates for your content ads.

    Microsoft also added a "New Features" ...Read the whole story...